Creating the Next Generation of Shared Mobility

Who We Are

movmi is an award winning boutique agency specialised in Shared Mobility Architecture: the planning, implementation and launch of new mobility services, such as carsharing or bikesharing.

With projects completed in more than 10 cities across the world, movmi is driving change towards smarter cities and economies. We do more than build projects — we build partnerships that help businesses grow.

Spearheading the launch of companies like Evo, or BMW’s ReachNow our team has deep expertise in all aspects of shared mobility architecture and is driven by a collective “Gett’r Done” attitude.

We have committed ourselves to:

  • rooting each project firmly in its context – tying the service to its city, its unique transportation challenges, the inhabitants and their culture. Which is why we are part of the Canadian Urban Transit Association and volunteering for the new mobility committee.
  • creating engaging, easy to use and convenient services that gives form to our client’s goals
  • innovating based on best practices, lessons learnt and as a way of continuous improvement
  • creating sustainable services for our clients and cities: economically, socially and environmentally which is why we have subscribed to the 10 shared mobility principles for liveable cities

We are the only end-to-end agency for shared mobility projects. We provide strategy, service and product design as well as project implementation and launch support.

Join us in creating the next generation of shared mobility.

sandra phillips movmi

Sandra Phillips

Founder, CEO and Shared Mobility Architect

Sandra turns visions into reality: as a Shared Mobility Architect she is in charge of overall service and market strategies.

Sandra has held Senior Management and Executive roles with Daimler, BCAA and BMW and has launched shared mobility systems in more than 10 cities world wide. She is considered a world-wide expert on the subject, is a TED speaker and has been nominated as Women of Influence in 2017. She is also a regular contributor to various mobility publications.

Sandra is a certified Project Management Professional, holds a Master of Arts from University of Zurich, and has been granted an MBA by TrustForte Corporation in NY.


Ashley Cho, movmi

Ashley Cho

Shared Mobility Designer

Ashley gets stuff done: as Shared Mobility Designer she is responsible for Project Management and Business Analysis.

Ashley has a background in technology and health care and has been exposed to a variety of project environments. She has worked on capital budgets as large as $850MM. She takes an analytical approach to any project and has a keen eye for process improvement.  

Ashley holds a Bachelors of Business Administration from Simon Fraser University (SFU). She is an active member of the SFU Beedie community and is currently a mentor for SFU’s Mentorship in Business program.

majid khoury movmi

Majid Khoury

Research Strategist

Majid knows how to listen to customers: he creates strategic research that analyses the markets and future customers so the products and services we create are built on a sound foundation.

He has over 30 years of experience working in Senior positions at firms such as Ipsos, Farrell Research Group and running his own agency. Majid knows like no other how to optimize research design, implement and gleam insights from marketing data and research. He also knows startups: he setup and grew Market Explorers, a boutique market research firm specializing in communications research. The company was sold to Ipsos ASI in 2002. 

Majid holds an MBA in Marketing and is a Certified Marketing Research Professional (CMRP) with the Marketing Research and Intelligence Association of Canada. 

Alexa Suter, social media movmi

Alexa Suter

Social Media and Content Manager

Alexa Suter creates stories that excite people: as Social Media and Content Manager she develops kick-ass content so people want to try and then use shared mobility services.

Having years of experience working for her own agency, she has created content for a variety of local and international life style brands, developing and implementing their social media strategy. Her speciality are videos, photography and copy for a variety of different social media channels.

Alexa has a Bachelors of Arts with a major in English as well as additional writing courses in travel and fashion journalism.


James O Sullivan movmi

James O'Sullivan

Financial Modelling and Forecasts

James makes sure that our clients receive sound financial advice: as movmi’s Financial Modeller he uses his years of valuation and business modelling experience with Ernest and Young to turn numbers into models.

James has a BA in Accounting from Cork Institute of Technology and is currently completing his MBA at University of St. Gallen in Switzerland.

Colienne Regout

Business Analyst


Colienne enhances the potential of our services: as Business Analyst, she brings new perspectives to our expertise. Her analysis lead to the development of concrete tools (playbook) and the optimization of information.

Her European background as project manager was focused on the sharing economy and sustainable development. She is used to working closely with executives as well as operational forces and enjoys developing qualitative and practical support material based on their needs.

Colienne holds a Master of Arts from University of Liège and a Master degree in the Analysis of European Construction from University of Brussels. She also has a Certificate of Teaching.


We are the only end-to-end agency for shared mobility projects. We provide strategy, service and product design as well as project implementation and launch support.