Who We Are

movmi is an award winning boutique agency specialised in Shared Mobility Architecture: the planning, implementation and launch of new mobility services, such as carsharing or bikesharing.

With projects completed in more than 10 cities across the world, movmi is driving change towards smarter cities and economies. We do more than build projects — we build partnerships that help businesses grow.

Spearheading the launch of companies like Evo, or BMW’s ReachNow our team has deep expertise in all aspects of shared mobility architecture and is driven by a collective “Gett’r Done” attitude.

We have committed ourselves to:

  • rooting each project firmly in its context – tying the service to its city, its unique transportation challenges, the inhabitants and their culture
  • creating engaging, easy to use and convenient services that gives form to our client’s goals
  • innovating based on best practices, lessons learnt and as a way of continuous improvement
  • creating sustainable services for our clients and cities: economically, socially and environmentally

We are the only end-to-end agency for shared mobility projects. We provide strategy, service and product design as well as project implementation and launch support.

Join us in creating the next generation of shared mobility.

sandra phillips movmi

Sandra Phillips

Founder, CEO and Shared Mobility Architect

Sandra turns visions into reality: as a Shared Mobility Architect she is in charge of overall service and market strategies.

Sandra has held Senior Management and Executive roles with Daimler, BCAA and BMW and has launched shared mobility systems in more than 10 cities world wide. She is considered a world-wide expert on the subject, is a TED speaker and a regular contributor to various mobility publications.

Sandra is a certified Project Management Professional, holds a Master of Arts from University of Zurich, and has been granted an MBA by TrustForte Corporation in NY.


Ashley Cho, movmi

Ashley Cho

Shared Mobility Designer

Ashley gets stuff done: as Shared Mobility Designer she is responsible for Project Management and Business Analysis.

Ashley has a background in technology and health care and has been exposed to a variety of project environments. She has worked on capital budgets as large as $850MM. She takes an analytical approach to any project and has a keen eye for process improvement.  

Ashley holds a Bachelors of Business Administration from Simon Fraser University (SFU). She is an active member of the SFU Beedie community and is currently a mentor for SFU’s Mentorship in Business program.

majid khoury movmi

Majid Khoury

Research Strategist

Majid knows how to listen to customers: he creates strategic research that analyses the markets and future customers so the products and services we create are built on a sound foundation.

He has over 30 years of experience working in Senior positions at firms such as Ipsos, Farrell Research Group and running his own agency. Majid knows like no other how to optimize research design, implement and gleam insights from marketing data and research. He also knows startups: he setup and grew Market Explorers, a boutique market research firm specializing in communications research. The company was sold to Ipsos ASI in 2002. 

Majid holds an MBA in Marketing and is a Certified Marketing Research Professional (CMRP) with the Marketing Research and Intelligence Association of Canada. 

James O Sullivan movmi

James O'Sullivan

Valuations and Financial Business Modeller

James builds financial bridges, turning assumptions into models. He is responsible for creating models and assessing the financial viability of movmi projects.

 He has a background in Corporate Finance having previously worked for EY Dublin and Mexico City. James is a ACA Chartered Accountant and holds a BA in Accountancy from Cork Institute of Technology. He is currently doing his MBA at the University of St. Gallen.

Jessica Szelag

Transportation Demand Management Designer

Jessica ensures that we don’t create more traffic: as TDM Designer she evaluates the impact of shared services on land use and traffic and checks that the right policies are in place.

Jessica held Senior and Executive roles with Commute Seattle and Zipcar in Seattle where she set policy direction on shifting transportation mode-split goals through long-range planning efforts or to assist low-income and unemployed individuals in using car-sharing for work and job training opportunities. She has also held executive board roles with the Seattle 2030 District, Cascade Bicycle Club, Pronto Bikeshare, the Seattle Bicycle Advisory Board and the Seattle Bridging the Gap Levy Oversight Committee.

Jessica holds a Master of Public Administration focused on land use and transportation from the University of Washington’s Evans School of Public Policy and Governance and a Bachelor of Arts in Political Science and Philosophy from Villanova University.

Alexa Suter, social media movmi

Alexa Suter

Social Media and Content Manager

Alexa Suter creates stories that excite people: as Social Media and Content Manager she develops kick-ass content so people want to try and then use shared mobility services.

Having years of experience working for her own agency, she has created content for a variety of local and international life style brands, developing and implementing their social media strategy. Her speciality are videos, photography and copy for a variety of different social media channels.

Alexa has a Bachelors of Arts with a major in English as well as additional writing courses in travel and fashion journalism.


Michelle Leggatt movmi

Michelle Leggatt

Graphic Designer

Michelle turns ideas into visuals: as Graphic Designer and Illustrator she uses her eye for clever and inspiring designs to create graphics that speak for themselves.

She has years of agency experience and had the pleasure of working with a variety of clients ranging from international software brands to local media companies.

Michelle has a Bachelor of Design from Kwantlen Polytechnic University.

movmi team - carsharing

Bob Farrow

Automotive and Operations Management Consultant

Bob Farrow knows everything there is about the automotive and corporate travel industry: as founder and Managing Director of BFC Consulting he supports movmi’s team around leasing arrangements.

Bob’s working background has been founded in the automotive industry and he has worked for the last 15 years in the Gulf region. Previous senior roles were with GE Capital, Hertz Europe & Europcar International. He is considered a regional automotive expert in the MENA and South East Asian regions but with special emphasis on the Gulf area.


We are the only end-to-end agency for shared mobility projects. We provide strategy, service and product design as well as project implementation and launch support.