Creating the Next Generation of Shared Mobility

Who We Are

movmi is an award winning boutique agency specialised in Shared Mobility Architecture: the planning, implementation and launch of new mobility services, such as carsharing or bikesharing.

With projects completed in more than 10 cities across the world, movmi is driving change towards smarter cities and economies. We do more than build projects — we build partnerships that help businesses grow.

Spearheading the launch of companies like Evo, or BMW’s ReachNow our team has deep expertise in all aspects of shared mobility architecture and is driven by a collective “Gett’r Done” attitude.

We have committed ourselves to:

  • rooting each project firmly in its context – tying the service to its city, its unique transportation challenges, the inhabitants and their culture. Which is why we are part of the Canadian Urban Transit Association and volunteering for the new mobility committee.
  • creating engaging, easy to use and convenient services that gives form to our client’s goals
  • innovating based on best practices, lessons learnt and as a way of continuous improvement
  • creating sustainable services for our clients and cities: economically, socially and environmentally which is why we have subscribed to the 10 shared mobility principles for liveable cities

We are the only end-to-end agency for shared mobility projects. We provide strategy, service and product design as well as project implementation and launch support.

Join us in creating the next generation of shared mobility.




Founder, CEO and Shared Mobility Architect

Sandra turns visions into reality: as a Shared Mobility Architect she is in charge of overall service and market strategies. Sandra has held Senior Management and Executive roles with Daimler, BCAA and BMW and has launched shared mobility systems in more than 10 cities world wide. She is considered a world-wide expert on the subject, is a TED speaker and has been nominated as Women of Influence in 2017. She is also a regular contributor to various mobility publications. Sandra is a certified Project Management Professional, holds a Master of Arts from University of Zurich, and has been granted an MBA by TrustForte Corporation in NY.  


Shared Mobility Designer

Ashley gets stuff done: as Shared Mobility Designer she is responsible for Project Management and Business Analysis.

Ashley has a background in technology and health care and has been exposed to a variety of project environments. She has worked on capital budgets as large as $850MM. She takes an analytical approach to any project and has a keen eye for process improvement.

Ashley holds a Bachelors of Business Administration from Simon Fraser University (SFU). She is an active member of the SFU Beedie community and is currently a mentor for SFU’s Mentorship in Business program.



New Mobility Consultant (Associate)

Volker knows everything about innovation in shared mobility and e-mobility: he creates and implements new mobility solutions that customer want – well embedded in the current ecosystem. He has over 10 years of business experience in the automotive industry and consultancy. In his last position, head of the department New Mobility at the Porsche Holding, he was responsible for the implementation of carsharing systems and for the market introduction of electric vehicles like the Porsche 918 Spyder, the Volkswagen e-Golf and the Audi A3 etron. Due to his strong personal belief in the topic, he performed a comprehensive academic research project about the customer acceptance of Peer-to-Peer carsharing systems (PhD studies). Volker holds a PhD in Social and Economic Sciences and is currently an external lecturer at the Vienna University of Business and Economics (Mobility Management).



New Mobility Consultant (Associate)

Nicholas Cole is a senior global business leader with expert knowledge in the mobility, transportation and automotive sectors. Nick’s experience is highlighted by expertise in developing and launching new businesses and leading cross-organizational change by evangelizing new technologies, streamlining existing business processes and turning around underperforming business units. Nick has worked closely with local governments and third-party stakeholders as part of the strategic process for introducing new disruptive mobility solutions. Nick most recently served as President of Zipcar International, responsible for the transformation and expansion of the brand throughout the EMEA and APAC Regions. Previous experience includes serving as the former CEO of Daimler AG’s Car2Go division, leading the North American launch of the start-up car-sharing business. His responsibilities included developing the business from a pilot project to a viable enterprise with 14 markets throughout North America. Nick also has over two decades of experience in the automotive industry with a base in mobility.

majid khoury movmi



Research Strategist

Majid knows how to listen to customers: he creates strategic research that analyses the markets and future customers so the products and services we create are built on a sound foundation.

He has over 30 years of experience working in Senior positions at firms such as Ipsos, Farrell Research Group and running his own agency. Majid knows like no other how to optimize research design, implement and gleam insights from marketing data and research. He also knows startups: he setup and grew Market Explorers, a boutique market research firm specializing in communications research. The company was sold to Ipsos ASI in 2002. 

Majid holds an MBA in Marketing and is a Certified Marketing Research Professional (CMRP) with the Marketing Research and Intelligence Association of Canada.