Who We Are

movmi was founded in 2014 and is a boutique agency specialised in Shared Mobility Design: the planning, implementation and launch of new mobility services.

We are uniquely positioned to make a big impact on how shared mobility services are rolled out across many of the world’s urban centres. Spearheading the launch of companies like Evo, or BMW’s ReachNow our team has deep expertise in building shared mobility service architecture in cities all over the world. We support operators in setting up shared services, host advisory workshops, and conduct ongoing research on trends and best practices.

With projects completed in Dubai, Zurich, Vienna, Seattle, Hawaii and major cities across Canada, movmi is driving change towards smarter cities and economies. We do more than build projects — we build partnerships that help businesses grow.

Sandra Phillips


Sandra Phillips is CEO and founder of movmi and has a track record of establishing new mobility ventures and leading them to success. She is considered a world-wide expert in shared mobility: in particular free-floating and round-trip carsharing as well as integrated mobility suites (station-based, free-floating and ridesharing).

Work includes go-to-market strategy, product and service definition, overall project, product and launch management, operational benchmarking and best practices. Other areas covered are executive and project team workshops prior and after launch, strategic workshop for MaaS providers for product and service enhancements, as well as data analysis with operational recommendations to reduce costs and increase revenue.

Sandra has held Senior Management and Executive roles with Daimler, BCAA and BMW. Based on her education and experience she has been granted an MBA with a concentration in management by TrustForte Corporation in NY. Sandra is a certified Project Management Professional, holds a Master of Arts from University of Zurich, and a business administration diploma from Business School of Lenzburg.  Sandra speaks multiple languages fluently. She is an international speaker on Shared Mobility and a regular contributor to various mobility publications.

Ashley Cho

Business Analyst/Project Manager

Ashley is excited to join the growing mobility-sharing industry where she plans to contribute her analytical, process improvement and project management skills. She has been exposed to a variety of project environments where she has worked on capital budgets as large as $850MM. Ashley has a keen eye for process improvement where she improved the end-to-end product life-cycle and reporting processes in previous roles. She is preparing to write her PRINCE2 exam and will write her PMP next year.

Ashley holds a Bachelors of Business Administration from Simon Fraser University (SFU). She is an active member of the SFU Beedie community where she devoted many years as an undergraduate to the Jeux du Commerce (JDC) West competition where one of her highlights included her team achieving first place in the International Business category that helped SFU take home the prestigious title ‘Academic School of the Year’. Currently, she is a mentor for SFU’s Mentorship in Business program.

Alexa Suter

Social Media and Content Manager

Alexa Suter is movmi’s own Social Media and Content Manager. She has created content for a variety of local and international life style brands, developing and implementing their social media strategy. Her speciality are videos, photography and copy for a variety of different social media channels.

Alexa has worked on the ReachNow project and created the initial social media content and member stories for the blog and newsletter.

Alexa has a Bachelors of Arts with a major in English as well as additional writing courses in travel and fashion journalism.

She is also the founder of Studio Suite, a Vancouver-based social media agency, specialised in social media strategy and inbound marketing.


Bob Farrow

Automotive and Operations Management Consultant

Bob Farrow is founder and Managing Director of BFC Consulting, a niche consulting business specialising in the automotive and corporate travel industry based in Dubai. The automotive side works with major automotive dealerships as well as leading leasing, rental and car share companies in the region. Work ranges from company start ups, to company doctor roles, to process reviews and implementation of new systems. Bob has worked as an advisor for EKar, one of the two carsharing companies selected by the RTA to operate carsharing in Dubai. Other areas covered are audits for franchisors, advisors to investment funds looking to acquire businesses and working alongside major international consulting groups as a specialist. Bob’s working background has been founded in the automotive industry and he has worked for the last 15 years in the Gulf region. Previous senior roles were with GE Capital, Hertz Europe & Europcar International. He is considered a regional automotive expert in the MENA and South East Asian regions but with special emphasis on the Gulf area.

Jessica Szelag

Transportation Demand Management Consultant

Jessica is a transportation and land use professional and a lover of cities. Over the past decade, her work has focused on transportation demand management projects and policies that encourage people to move, whether by car sharing, walking, biking, or riding transit. Jessica’s work is to help identify new and growing markets based on MOVMI’s Shared Mobility City Index rating. By working with city leaders to analyze land use and transportation policies, sustainability initiatives, and public-private partnerships, her work creates healthier and more livable communities.

In her previous role as Executive Director of Commute Seattle, Jessica led the organization’s strategic direction to reduce drive-alone commuting to downtown Seattle, set policy direction on shifting transportation mode-split goals through long-range planning efforts, and managed $1.2 million in partnership funding (growing the organization’s budget by 82% over 3 years). Prior to Commute Seattle, Jessica served as the Interim General Manager and Job Access Program Manager for Zipcar, Inc.’s Seattle office, where she managed a $4 million federal grant to assist low-income and unemployed individuals in using car-sharing for work and job training opportunities.

Jessica holds a Master of Public Administration focused on land use and transportation from the University of Washington’s Evans School of Public Policy and Governance and a Bachelor of Arts in Political Science and Philosophy from Villanova University. She has held executive board roles with the Seattle 2030 District, Cascade Bicycle Club, Pronto Bikeshare, the Seattle Bicycle Advisory Board and the Seattle Bridging the Gap Levy Oversight Committee.

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