Shared Mobility Thoughts

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ITS Europe Congress Conference

movmi Participates at ITS Europe Congress Conference

Jul 25, 2017

movmi participated for the first time at the ITS European Congress conference in Strasbourg. This conference offered a wide breadth of topics for participants to learn about, from transport networks to mobility services to connected and automated transport. As predicted, it was difficult to choose which one to attend but we chose to focus more on Mobility as a Service (MaaS). We discuss below our key takeaways from the conference.

The MaaS Business Case: experiences, challenges & realization – Gerhard Wennerström, Sweden

Know what problem you are solving. As Gerhard points out, most cities have 80% of transportation routes taken by car. Thus, the mobility problem is not a public transportation issue, but rather a car issue.

Mobility as a Service does not need to start with public transportation. There are use cases where MaaS started with other transportation means than public. For example, Didi started with ride-sharing and later expanded into shuttle buses.

Collaboration is imperative to MaaS. It is important to clearly outline agreements on how to use the integrated platform technology. It is ideal to have one agreement as this will create consistency and makes processes efficient when adding on new operators to the platform. Sweden uses one agreement for operators to be on the integrated platform; currently they are working with 50+ partners.

Mobility services – from transport to mobility – Alan Peters – Autonomous Transport Systems, Transport Catapault – United Kingdom

MaaS is all about the consumer. We agree with Alan that MaaS should be focused on the end-consumer. Alan describes that MaaS is about giving consumers the choice of platforms and choice of journey types that will result in less pain-points that consumers experience at present. It is important to recognize that there is not only single user for MaaS. There is a wide breadth of consumers that need to be considered from rural and urban commuters to pedal heads and so forth. This is why MaaS is so difficult to implement – everyone has different needs from the system and even for a given person, his or her needs for MaaS will vary.

MaaS is essential to enable the value of autonomous vehicles. Alan recommends that autonomous vehicles be used only for shared ownership or service type models. He warns that autonomous vehicles could cause more congestion which will result in longer commute times and longer routes. Thus, MaaS should be used to enable the positive benefits autonomous vehicles has to offer, such as reduced labour costs and assisting in optimal commuting routes with other transportation modes.

Listen to Alan Peters’ discussion below.

Are you interested in learning more about the ITS European Congress? Contact us here to find out more.


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