A main key to success is understanding your users and anticipating their needs. We take a deep dive to help you better understand your user so your organisation has a clear view of your user’s journey, and equips you with the knowledge to support them. This is useful for product road maps.
We begin by hosting a stakeholder workshop with your potential users. Then, lead them through an empathy journey mapping exercise that will look at 4 typical resident profiles in your city.
Participants draw upon their own experience and empathy for their group’s scenario to describe a typical experience using different modes of transport which they have access to.
Our User Journey Empathy Mapping results in a clear description of the pain points of their user journey complemented by the ideas that could solve it.