User Journey Empathy Mapping

Understand the pain points of your users to design the best service

A main key to success is understanding your users and anticipating their needs. We take a deep dive to help you better understand your user so your organisation has a clear view of your user’s journey, and equips you with the knowledge to support them. This is useful for product road maps.  

We begin by hosting a stakeholder workshop with your potential users. Then, lead them through an empathy journey mapping exercise that will look at 4 typical resident profiles in your city.  

Participants draw upon their own experience and empathy for their group’s scenario to describe a typical experience using different modes of transport which they have access to.

Our User Journey Empathy Mapping results in a clear description of the pain points of their user journey complemented by the ideas that could solve it.



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