Who We Are

movmi is an agency focused on Shared Mobility, from micromobility, carsharing to Mobility-as-a-Service. 
We build healthier communities by co-creating innovative mobility solutions that increase transportation options, while reducing dependency on private car ownership. 
Our services include research, education and the co-creation of new shared mobility services. 
We specialize in Shared Mobility Architecture: the design, planning and launch of new shared mobility services and we have won several awards for our work.

Our nimble, 6-person team has extensive expertise in all aspects of Shared Mobility Architecture. movmi’s team has been involved in over 70 shared mobility projects worldwide, including numerous carshare, micromobility and Mobility-as-a-Service projects. Our clients range from public agencies (e.g., TransLink, State of Luxembourg, City of Vancouver, City of Calgary, Vélib) to Fortune500 companies in the private sector (e.g., BMW, Honda) to new mobility startups (e.g., Superpedestrian/Link, Sparrow, Revel, Velometro/Veemo). 

As a women-owned business we have made diversity, inclusion and a collaborative approach part of our DNA. We are a WBE Canada certified (Women Only Business Certification) business and an official signatory of the United Nation’s #weempower principles. We have been fostering dialogues and programs around inclusion and diversity for years. Our team is gender, racially and experience diverse. In 2020 we launched our first ever ‘Empower Women in Shared Mobility’ award. 

We have curated a community with more than 60 diverse shared mobility innovators. All of this allows us to provide our clients with studies, pilot programs and policy recommendations that are cutting-edge and inclusive from the start.

Our Team

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Anders Bergman

Data Engineer and UX Expert

antonio loro

Antonio Loro

Urban Planner Associate

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Aoife Rafferty

Social Media and Content Manager


Arnd Baetzner

Advisor and Transit Strategist


Becca Nagorsky

Advisor and VP Stations Planning, Metrolinx


Jie Chen

Data Scientist (Mitacs) / PhD Mathematics Candidate (McMaster)


Sandra Phillips

Shared Mobility Architect,
Founder and CEO

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Venkatesh Gopal

Principal, eMobility and Financial Feasibility


Vince Sciamanna

Advisor and President,
Garaventa Lift

TED Talk

Our founder, Sandra Phillips, shares an alternative vision to the personal car for getting around. It’s focused on an ecosystem of public transit AND shared mobility where customers can choose the right mode of transportation for whatever trip they want to take. This will save GHG emission, save valuable urban space and individuals thousands of dollars every year.

movmi's Values


We leave a legacy of sustainable shared mobility services with a positive impact on the communities they serve.


We stay at the forefront of our industry through continuous learning which allows us to see change as an opportunity for innovation.


We listen to our clients with an open mind, we are honest in our assessments and we follow through on our commitments.


We work as one team, alongside our clients and their communities to reach the goal of shifting people out of their own personal cars.


Shared mobility is a behaviour change at its core. It takes patience and time to get there, we continue the advocacy work for shared mobility outside our client work.

Struggling with profitability of your shared mobility service? Get in touch