As 2025 draws to a close, we’re filled with gratitude for a year of meaningful collaboration, growth, innovation, and collective learning.
This year reinforced something that’s core to movmi’s purpose: Shared mobility isn’t just a collection of services, it’s a pathway toward more vibrant, inclusive, and climate‑aligned communities. From deep engagement with local partners to global conversations that challenge the status quo, 2025 was all about expanding the impact of shared mobility in ways that are equitable, actionable, and grounded in real community needs.
Here’s a look back at the themes that shaped our year — and the seeds we’re planting for an even more impactful 2026.
Designing for Belonging: Equity in our Project Work
Plan4VIBE™ in Action: Measuring Equity in Shared Mobility
This year, we scaled the use of our Plan4VIBE™ tool, movmi’s proprietary planning and equity assessment framework, to support two groundbreaking shared mobility initiatives in North America: CDTA in Albany, NY and Colorado CarShare in Denver.
Plan4VIBE™ helps agencies and operators evaluate transportation systems through the lens of inclusion, belonging, and equity, ensuring that shared mobility services are not only available but truly accessible to historically underserved communities. By overlaying mobility data with indicators like environmental burden (poor air quality, industrialization of neighbourhoods, etc.), affordable housing, and infrastructure readiness, Plan4VIBE™ reveals critical service gaps and opportunities for impactful investment.
In Denver, Plan4VIBE™ was instrumental in assessing 27 potential sites for Colorado CarShare’s EV expansion. The tool identified high-need neighborhoods such as Sun Valley and RiNo where EV carsharing could meaningfully improve access to low-carbon transportation. The project demonstrated how equity-driven planning can be practical, measurable, and scalable, laying the groundwork for more just and inclusive urban mobility systems.
Expanding Carshare & Electrification in B.C.
movmi worked with TransLink, BC Hydro, the BC Ministry of Transportation and Infrastructure, municipalities, and other stakeholders across the Metro Vancouver Regional District (MVRD) and Capital Regional District (CRD) to advance carsharing as a core component of regional mobility. The objective was to assess existing municipal carsharing policies in British Columbia and compare them with leading international practices to identify measures that enable stable, long-term services. The project delivered a clear inventory of supply- and demand-side policy tools, supported by real-world case studies and performance indicators, demonstrating which approaches are proven, emerging, or missing, and providing a practical foundation for consistent, scalable carsharing policy across the province.
From evaluating the impact of policy change to executing multimodal journeys using technology. Integrated mobility enables seamless travel by connecting transit, carshare, and bikeshare into a unified user experience. Since 2019, movmi has worked with TransLink, Modo, Evo, and Mobi to advance integrated shared mobility in Metro Vancouver, beginning with early business-to-business pilots. Building on this foundation, a consumer-focused Phase 2 pilot launched in April 2024 and runs through December 2025. This initiative is the first and only end-to-end integrated MaaS pilot in North America, enabling trip planning, booking, and payment for transit, carshare, and bikeshare within a single app, without redirecting users to other platforms. More than 1,900 invited participants are testing the system. A final evaluation report is expected in Q1 2026.
Capacity Building: Education That Drives Transformation
At movmi, we believe that shared mobility systems are only as strong as the people designing and implementing them. That’s why 2025 was such an exciting year for our education portfolio, where we significantly expanded our offerings to build both foundational knowledge and strategic capability across the sector.
We launched Shared Mobility 360, our five-part online course for early and mid-career professionals. The live, cohort-based format created a dynamic learning environment, blending theory, case studies, and peer discussions to explore business models, behavioural strategies, and inclusive design. Participants from around the globe walked away with reusable tools, applied frameworks, and something even more powerful — confidence.
For advanced practitioners, we built out the Shared Mobility Pathways Masterclass, a deep dive into topics like multimodal integration, mobility hubs, and shared mobility for new developments. Developed throughout 2025 and now ready for implementation in Spring 2026 in Montreal, the program is designed to equip experienced professionals with the tools to tackle advanced challenges. Delivered through a hybrid format — expert-led sessions, strategic planning modules, and optional in-person components — the Masterclass supports seasoned leaders in refining their approach, aligning stakeholders, and making smarter, more strategic decisions back home.
Enrollment for the February cohort is now open. Join to build foundational and intermediate capability.
One of the highlights this year was hosting our Mobility Hub Study Tour in Montréal in partnership with the Agence de mobilité durable de Montréal. Timed with the NABSA Annual Conference, this half-day program brought practitioners into the heart of one of Canada’s leading multimodal ecosystems. From behind-the-scenes briefings to on-the-ground site visits, participants gained a real-world understanding of how mobility hubs operate — and how thoughtful design, governance, and community engagement come together to create truly connected infrastructure.
These Study Tours are more than field trips — they’re immersive learning experiences that bridge the gap between policy and practice. And they’re growing: our next study tour is scheduled for April in British Columbia, will explore how shared mobility can be integrated into new housing developments.
We also welcomed Angelo Meuleman to the movmi team this year as Practice Lead for Training & Engagement — further strengthening our capacity to offer relevant, accessible learning programs for practitioners at every stage of their journey.
Capacity Building: Education That Drives Transformation
2025 was a powerful reminder that progress in shared mobility doesn’t happen in silos. It happens through conversation — across sectors, geographies, and experiences. This year, our team showed up in full force, contributing to global forums, leading regional workshops, and engaging in the nuanced, sometimes messy, but always necessary conversations that push our industry forward.
One of our most widely shared contributions this year was the launch of the Carshare Electrification Policy Playbook — a free, comprehensive guide developed for public agencies and operators looking to electrify their carshare fleets. Featuring 16 case studies from cities including Bremen, Los Angeles, Saint Paul, and Copenhagen, the playbook distilled best practices around infrastructure planning, policy design, funding access, and equity outcomes.
We also took our insights on the road. At the MobilityData Vancouver Workshop, Venkatesh joined leaders from across the continent to explore how shared mobility and open data standards can better align. With major events like the FIFA World Cup and Olympics approaching, the conversations centered on building scalable, interoperable ecosystems — and ensuring that shared mobility services are not only present, but connected and user-friendly.
At EVVE 2025, hosted by Electric Mobility Canada, Venkatesh joined a panel of multimodal and electrification experts exploring how shared mobility and electrified fleets can work in harmony to accelerate decarbonization. These aren’t parallel goals — they’re deeply intertwined, and they demand coordination across public and private sectors.
Angelo took that conversation global at Shared Mobility Rocks 2025 in Amersfoort, Netherlands, where he led a dynamic session on the cultural nuances of shared mobility adoption. Drawing from European and North American case studies, the session unpacked why a free-floating model might thrive in one city and flop in another — and how cultural context, user psychology, and lived experience must inform service design if we want real uptake.
At the UITP conference in Hamburg, movmi was represented by Behaviour Scientist Natalia Le Gal, who presented “Increasing MaaS adoption: Out with the old, in with the new.” Drawing on movmi’s Shared Mobility Compass Card project with TransLink and partners, the session explored how behavioural insight and friction-reduction can drive real-world MaaS uptake.
Meanwhile, over in Tirana, Angelo also brought the crowd at Walk21 into an interactive “Family Feud”-style session exploring how different genders and generations experience public space and transportation. Based on a survey of 142 participants across five countries, the session sparked important reflections on the human side of mobility — what people value, what they avoid, and why we must consider both when we talk about “livable streets.”
Our team also helped organize and launch the Active Transportation Summit in Kimberley, BC — bringing together 120 changemakers from 23 communities for two days of momentum-building on walking, cycling, and shared micromobility. It wasn’t just another conference; it was a gathering rooted in action, equity, and local leadership.
On the media front, Venkatesh joined two global podcasts and one webinar to continue spreading movmi’s message:
- On Necture’s “Conversation Journeys”, he explored the growing complexity of shared mobility systems — and how operators and cities can better collaborate to meet both community needs and business goals.
- On the CitiesFirst podcast, he joined a panel with Julie White (NCDOT) and Darius Mason (City of Detroit) to reflect on what’s next for micromobility and the role of public agencies in shaping its future.
- On the Carsharing Association’s webinar, he spoke about electrifying carshare fleets and shared practical insights alongside Colorado CarShare on infrastructure, policy, and community adoption.
2025 was also a proud moment for our leadership team, as movmi Founder and Chairperson Sandra Phillips was nominated as a finalist for the RBC Canadian Women Entrepreneur Innovation Award, with her work recognized by Canada’s Minister of Small Business for its impact, innovation, and inclusive leadership in mobility.
Across all of these moments — big and small — one thing became clear: people are ready to talk about what’s next. They’re hungry for new models, deeper inclusion, and greater cross-sector collaboration. We’re proud to be part of those conversations — and even prouder to help shape what comes next.
As we look ahead to 2026, we’re not slowing down. From launching our advanced Masterclass series in Montreal to expanding Study Tours and strengthening partnerships across North America and Europe, we’re doubling down on the strategies that drive real impact. We’ll continue supporting cities and operators with tools that center equity, build capacity, and move the industry forward — one conversation, one workshop, one project at a time.