Have You Heard of EKar? We Helped Launch this Carsharing Service

ekar car sharing
Categories

Have you heard of EKar Car Sharing? If you haven’t, the CEO of EKar, Vilhelm Hedberg, was recently named the Number One Startup to Watch by Forbes Magazine. Having launched in 2016, Ekar is the Middle East’s first pay-as-you-go hourly car rental. EKar provides mobility solutions for people living and working in the United Arab Emirates, and the Greater Gulf Countries. Read our interview with Vilhelm Hedberg here.

Launching the Middle East’s First Station Based Car Share Provider

Cabin crew working for Etihad or Emirates airline are provided with additional benefits such as free accommodation and transportation in the UAE during their days off, and in 2015 they decided to enter into a partnership with EKar to launch the Middle East’s first station based car share provider. movmi worked with EKar to setup and launch their entire operations, including the commercial launch for the cabin crew members working for Ethiad or Emirates airlines. 

The goal was to launch a car sharing service that would provide cabin crew the freedom to explore the UAE. One of the challenges for this project was to stay within a startup budget yet still deliver a high quality product. Vehicle choices were two different four-door models; a convenient and reliable user experience; the easiest registration process cutting through traditional bureaucratic hurdles in the Middle East and a competitive yet simple pricing structure.

Our Work with EKar Car SHaring

Focusing on the user experience, movmi’s work on EKar ensured a simple, clean, and stable experience for the first EKar members and for those to join in the far future.

In addition, movmi helped EKar:

  • shorten the traditional launch timeline to just 4 months
  • build the marketing website through a variety of different vendors
  • customize the rental app
  • create the billing process
  • customize blueprints of operational procedures and standard marketing content to meet the needs of the UAE market
  • create a Key Performance Metric tracking system
  • prepare the General Manager and customer service team for the commercial launch

In the words of Vilhelm, Hedberg, CEO of EKar: 

“Movmi has been everything it promised and more. Lead by consultant Sandra Phillips, movmi undertook the difficult task of training a group of inexperienced Car Share Operators, building block-by-block a business that could stand up to the top global CSO’s.

Sandra’s goal-oriented approach on a high-level, coupled with her technical expertise on the ground, made her a technical expert without equal. Looking back, I doubt we would have made it very far without her.

All of this was conducted over a timely project timeline without deviation to the initial agreed schedule. movmi’s technical expertise in the development of CSO’s also lead us to build the business well below budget, and helped to mitigate the painful and costly process of learning from our mistakes. 

I am very pleased with the service provided by Sandra and her team at movmi, and I highly recommend them to any aspiring CSO or existing CSO looking to enhance its systems.”

Recent Developments

EKar has since partnered with The Roads and Transport Authority (RTA) to launch hourly on-demand car rentals, with 100 vehicles across Dubai. Read more about this launch here.

Are you interested in learning more about working with us? Contact us here to find out more. Read more about EKar Car Sharing here.


Related Reading

subscription models

FINANCIAL FRIDAYS: THE BUSINESS OF SUBSCRIPTION

For the fourth session of our Financial Fridays series this year, movmi is joined by Ramu Nair, Head of Sales and Partnerships at INVERS, Sergio Acevedo, Director of Business Development at Launch Mobility and Kevin McLaughlin, CEO at Zygg e-bike Subscription. Over the last 18 months we have seen subscription as a business model gain a lot of traction across many modes and markets. In this webinar, the panel discusses what exactly makes this model so desirable to the user.

Read More »

PARTNER SPOTLIGHT: INTERVIEW WITH ALEXANDER GMELIN, CPO AT INVERS

This month, movmi’s Venkatesh Gopal chats with Alexander Gmelin from INVERS – the inventor of automated carsharing – an independent tech company dedicated solely to innovating for the shared mobility space. Their mission is to make the global use of shared vehicles more convenient and affordable than ownership, by empowering shared mobility operators worldwide with our technology.

Read More »

PARTNER SPOTLIGHT: INTERVIEW WITH EDDIE INLOW, FOUNDER & CEO OF SHIFT TRANSIT

This is the first edition of movmi’s Partner Spotlight interview series. We truly believe that cultivating partnerships is the key to successful shared mobility. Today we have over 60 partners and this series will give you insights into the exceptional innovation happening across our network. This month, movmi’s Venkatesh Gopal chats with Eddie Inlow, the CEO of Shift Transit. Shift is an urban mobility operations company that manages more than 25,000 bikes, scooters, carsharing vehicles, and microtransit vans on a daily basis.

Read More »

IMPROVING USER SAFETY FOR RIDE SHARING APPS

We provide all our users with practical information for the scenarios above, from safely cutting a ride short to de-escalating an angry driver to worst-case scenarios of being taken to an off-grid location. Since space is so constrained in a moving vehicle, none of the solutions we offer are based on physical techniques. Instead, our solutions inform action plans that can be executed easily and immediately.

Read More »

E-Learning Courses Coming Soon.  Find out More