Catch a Car: Mobility’s Free Floating Car Sharing Pilot

Mobility's catch-a-car free floating car-share pilot

Scrolling back to August of 2014, a car-sharing pilot called “Catch a Car” was launched by Mobility in Basel, Switzerland. As the city’s first free-floating car-share program, this project allowed for careful study of how free-floating car-sharing would affect local individual travel behaviour.

Two surveys were conducted shortly after the launch in  November/December 2014 and in April/May 2015, and consisted of a questionnaire, capturing insights as a “mobility diary” and asking general socio-demographic questions. Lastly, a survey was repeated with the same participants in November/December 2015, offering promising insights into the first free-floating car-share program in Basel.

The findings: half of Catch a Car’s members are between the ages of 18 and 36 years old. They are individuals who describe themselves as “open to innovations” and do not consider privately-owned vehicles as a status symbol.

Half of Catch a Car’s members are also members of Mobility Carsharing, and the majority of uses were shorter trips for the purposes of shopping, airport transport, visiting friends and the like. While 50% of Catch a Car’s trips were made spontaneously, the other half were initiated as the fastest connection between point A and B.

Since the members of Catch a Car use public transportation more frequently than average, it is suggested that many members consider Catch a Car as the meeting point between public transportation and private-car mobility.

The results of the study suggest that Catch a Car allows members to significantly reduce private car ownership, creating a net reduction of 363 cars by March, 2016 when considering the number of Catch a Car members. This can also be measured in the annual reduction of car-use by 560’000 km which translates into an annual savings of 45’000 l gasoline or 104 t CO2.

While these studies only represent a short period and initial customer usage patterns and environmental impacts, the observed effects show that Catch a Car complements the existing transportation system in Basel and offers an affordable alternative to interurban travel.

The author of this study is Francesco Ciari from ETH Zurich.

If you are interested in these findings or want to discuss more, please contact us here.

Related Reading


No MaaS. No Multimodality.

Previously, movmi looked at transportation plans from 20 municipalities across Europe and North America and found how MaaS can be designed and tailored to suit the needs of small and big municipalities. In an effort to make access to alternative mobility modes as easy, are MaaS platforms able to strike a balance between mobility service providers (MSPs) and end users? While changing behaviour cannot be achieved without a truly user-centric seamless approach, are business interests of MSPs being considered enough?

In this article we explain how MaaS:

1. Creates a reliable, seamless multimodal user experience.

2. Improves visibility for MSPs in a sea of options available to users.

3. Ultimately increases alternatives for the users and create a rewarding ecosystem for existing and new MSPs to offer the best of their services towards a multimodal future.

Read More »
electric carsharing whitepaper

Electric Carsharing Whitepaper, 2021

The EV industry is maturing at a fast rate to improve vehicle and charging technology. Conservative and overly restrictive policies only prove to hinder innovation. Policies that easily adapt to and foster innovation can help bridge the operational gaps that can ultimately make the mass transition to EVs more feasible. In this whitepaper, we take a deep dive into electric carsharing: user experience, electric vehicles policies, operational feasibility and charging infrastructure. We also analyse EV policies from 9 different cities and scan the top carsharing favoring cities worldwide to understand what has helped and what other factors need to be considered in order to truly electrify carsharing.

Read More »

Partner Spotlight: Interview with João Félix, Founder and CEO of Mobiag

This month, movmi’s Venkatesh Gopal chats with João Félix, Founder and CEO at Mobiag – a shared mobility technology pioneer powering free-floating, round-trip and station-based car-sharing, car rental, and scooter-sharing businesses around the globe. Their tools – the latest hardware for numerous vehicle models, customizable mobile apps for iOS and Android, and open SAAS with dynamic third party integrations – are robust and flexible, empowering businesses to implement their innovative business and operational models.

Read More »

Financial Fridays: Bringing Carsharing to Properties

For the fifth session of our Financial Fridays series this year, movmi is joined by Thomas Martin, Director of Business Development at SWTCH, Judith Häberli, Co-Founder and CEO at Urban Connect AG and Galina Russell, Senior Vice President at REEF. In this webinar, the panel discusses bringing carshare (especially EVs) to your property.

Read More »
5 climate change success stories

5 Climate Change Success Stories

Change does not usually happen overnight, especially within the transportation sector. Our vision of a sustainable transportation eco-system, significantly reducing GHG emissions and effectively turning the tide on climate change, just isn’t progressing as fast as we would like and this can be disheartening.

However, we have seen climate change success stories over the last few years, that have given us hope and the encouragement to continue working to reduce GHG emissions and to fight climate change.

Read More »

E-Learning Course “Shared Mobility 101”  AVAILABLE NOW!