Report Summary: The Impact of Free-Floating Carsharing on Car Ownership

free-floating carsharing

In review of the latest research report by Scott LeVine, we felt compelled to share the most impactful findings with you in a summarized article. The report entitled The Impact of Free-Floating Carsharing on Car Ownership provides many insightful details of the changing industry of shared mobility, and the subsequent decreasing demands of car ownership.

The Impact of Free-Floating Carsharing on Car Ownership

What is free-floating carsharing? Before we go any further, let’s define the term “free-floating.” Free-floating carsharing (FFCS) refers to a carshare program that is not roundtrip, or in other words, one which can be used for point A-B trips. Because the member is not required to return the vehicle to where they picked it up, the trips tend to be much shorter and much more convenient for errand running or just getting from point A to B in your day-to-day life.

Free-floating carsharing services are found in several dozen cities of high-income countries, and are now beginning to appear in middle-income societies. The objective of the research paper is to characterize the early-stage impacts of free-floating carshare on its users’ ownership of private cars, using data from the DriveNow FFCS service in London.

The Questionnaire distributed to subject of the study included questions like:

Which of the following statements most closely applies to you: Because of DriveNow….

  1. The number of cars I own didn’t change during the last three months.
  2. I decided not to buy a car during the last three months.
  3. I got rid of a car during the last three months
  4. I will get rid of my own car in the next few months


  • 63% of FFCS users indicate that the introduction of the service did not affect their ownership of private cars
  • 37% of FFCS users reported impacts on their ownership of private cars:
    • 83% of those reporting any impacts indicated that during the three months prior to the survey, they did not purchase a car that they otherwise would have purchased
    • 11% of those reporting any impacts indicated that they disposed of a private car that they previously owned as a response to FFCS availability
    • 6% of those reporting any impacts) indicated that they plan to dispose of a private car during the three months following their survey participation

The Most Common Uses of Free-Floating Carshare

So if free-floating carsharing is indeed impacting car ownership, what are the most common uses of this form of shared mobility?

  • The most commonly usage of FFCS (attributing to 51%) was reported as: ‘in addition to other means of transport’ (ie. public transport).
  • The second most common use of FFCS was to visit friends/relatives (48%)
  • The third most common use case reported by FFCS users was to go shopping (40%)

What does this research tell us? While 63% of ReachNow users felt their FFCS membership didn’t impact their private car ownership, it’s possible that this may change with the growing comfort, availability, and convenience offered by free-floating car share programs. And of the 37% of users who felt an impact, we can only imagine this number will increase as well.

Interested in this report? Please contact us here or reach out to Scott LeVine.

Related Reading

EmpowerWISM 2022: Meet the 19 Applicants!

The EmpowerWISM panel of judges have begun the very hard task of choosing the top 5 finalists and winner from this years amazing group of applicants! In case you our new to the EmpoweWISM Pitch, here is a recap:

Our Empower Women in Shared Mobility Pitch is a program dedicated to encouraging and empowering women-led companies within the shared mobility industry. The winning mobility venture (as voted for by our panel of expert judges) will receive a 12 month mentoring package from movmi, a start-up booth at Autonomy Paris and return flights to Paris provided by INVERS.

e received 19 applications in total and wanted to share with you an overview of the entrants. Keep reading to find out the focus areas of each company, where they are located in the world and the women majority of each company!

Read More »
multimodal mobility Brazil

Global Mobility – Brazil: Mode Choice & Travel Behaviour

with native industry experts to give you an up-to-date look at what’s happening on the ground in each country. This month, we are back in Brazil with our partner Humberto Maciel, Founder of OPTAI. In episode two, the panel of experts take a look at how the pandemic affected travel behaviour and mode choice and the challenges public transportation authorities faced in Latin America.

Read More »

movmi’s 12 Top Moments of 2021

As 2021 draws to an end, as a team, we decided to take a look back over the last 12 months at everything we accomplished as a company. In this blog post we will be sharing our top moments of the year, including;

– The projects we’ve worked on
– The people we spoke to and collaborated with
– Our favourite movmi campaigns and initiatives

Read More »

EmpowerWISM 2022: Partners & Prizes

We have partnered with some truly exceptional companies to bring our EmpowerWISM Pitch to life this year including. They have supported us by promoting the Empower Women in Shared Mobility Pitch and by offering a few amazing prizes for the winner! Keep reading to find out what those prizes are.

Read More »

E-Learning Course “Shared Mobility 101”  AVAILABLE NOW!