Launch your new shared mobility service successfully with these 3 steps

Categories

launch

Do you have a great idea for a new shared mobility service? You have a written business plan and secured funding? Now it is time to launch the new service; an exciting but a nerve racking period. There are three key elements for a successful launch: the design of your product features, testing the service thoroughly and a thought through launch plan.

1. Focus on Core Features

The Minimum Viable Product (MVP) for shared mobility services is quite extensive: it includes a vehicle equipped with a telematic system, a website and an app for customers and a backend for fleet operations and customer service. All of which is connected by wireless communication. But that is only part of what shared mobility is about. You need to acquire members, support your fleet and members and have a state-of-the art payment integration. Many telematic software solutions have great fleet management features but struggle with good member acquisition and support functionality. On top of that, it is clear by now, that members need to be able to register, book trips and manage their accounts through an app. Some of these features are very dependant on the business model and market approach an operator decided to take. This means that these features have to be customised and a good software solution is configurable to a certain degree. It is important that you design these features with your business plan and the uniqueness of your market in mind. It is equally crucial to describe them in clear language (f.i. use cases) to the technology vendor so you can find a solution together.

2. Product Validation

Since the heart of a shared mobility service is technology based, it should be self-explanatory that you want to test your core features thoroughly. Devising a good pilot with a thorough test plan and a good mix of testers is crucial so you catch any gaps or technological issues before launching to the public.There are different options of how to do that and the approach, length of test period and test users depends very much on what you are about to launch. You want to choose a more extensive testing if you are introducing a completely new vehicle or technology solution. If you are purchasing existing technology and vehicles you want to test at the very minimum that all the customisations are functional. Professional testers have a structured approach and are really useful to find technological glitches. But it is equally important to obtain feedback from regular users, ideally people who have never used a shared mobility solution.

3. Prepare and Account for a Product Launch

If you come from traditional product launches, you know that a well-executed launch is your chance to grab customers’ attention and make a strong impression. It is crucial that you develop an extensive launch plan taking into account your business and marketing plan as well as growth projection. Good preparation is the key to success of launching your shared mobility service with the impression in the market that it deserves. But like all first impressions, it’s hard to correct if it doesn’t go smoothly right off the bat — especially if it’s a shared mobility option. Once the vehicles are delivered into the field, they are visible reminders of the service and if nobody is using them, it sends a signal to the public.

There is never a guarantee that a new product will be successful but properly preparing for and timing your launch can make your debut — and your product — more memorable. If you design the features of your service well, test them thoroughly and create an innovative launch strategy, you setup your shared mobility service for success from the start.

Related Reading

MaaS

No MaaS. No Multimodality.

Previously, movmi looked at transportation plans from 20 municipalities across Europe and North America and found how MaaS can be designed and tailored to suit the needs of small and big municipalities. In an effort to make access to alternative mobility modes as easy, are MaaS platforms able to strike a balance between mobility service providers (MSPs) and end users? While changing behaviour cannot be achieved without a truly user-centric seamless approach, are business interests of MSPs being considered enough?

In this article we explain how MaaS:

1. Creates a reliable, seamless multimodal user experience.

2. Improves visibility for MSPs in a sea of options available to users.

3. Ultimately increases alternatives for the users and create a rewarding ecosystem for existing and new MSPs to offer the best of their services towards a multimodal future.

Read More »
electric carsharing whitepaper

Electric Carsharing Whitepaper, 2021

The EV industry is maturing at a fast rate to improve vehicle and charging technology. Conservative and overly restrictive policies only prove to hinder innovation. Policies that easily adapt to and foster innovation can help bridge the operational gaps that can ultimately make the mass transition to EVs more feasible. In this whitepaper, we take a deep dive into electric carsharing: user experience, electric vehicles policies, operational feasibility and charging infrastructure. We also analyse EV policies from 9 different cities and scan the top carsharing favoring cities worldwide to understand what has helped and what other factors need to be considered in order to truly electrify carsharing.

Read More »
mobiag

Partner Spotlight: Interview with João Félix, Founder and CEO of Mobiag

This month, movmi’s Venkatesh Gopal chats with João Félix, Founder and CEO at Mobiag – a shared mobility technology pioneer powering free-floating, round-trip and station-based car-sharing, car rental, and scooter-sharing businesses around the globe. Their tools – the latest hardware for numerous vehicle models, customizable mobile apps for iOS and Android, and open SAAS with dynamic third party integrations – are robust and flexible, empowering businesses to implement their innovative business and operational models.

Read More »

Financial Fridays: Bringing Carsharing to Properties

For the fifth session of our Financial Fridays series this year, movmi is joined by Thomas Martin, Director of Business Development at SWTCH, Judith Häberli, Co-Founder and CEO at Urban Connect AG and Galina Russell, Senior Vice President at REEF. In this webinar, the panel discusses bringing carshare (especially EVs) to your property.

Read More »
5 climate change success stories

5 Climate Change Success Stories

Change does not usually happen overnight, especially within the transportation sector. Our vision of a sustainable transportation eco-system, significantly reducing GHG emissions and effectively turning the tide on climate change, just isn’t progressing as fast as we would like and this can be disheartening.

However, we have seen climate change success stories over the last few years, that have given us hope and the encouragement to continue working to reduce GHG emissions and to fight climate change.

Read More »

E-Learning Course “Shared Mobility 101”  AVAILABLE NOW!