Movin’On Conference: 2017 Highlights Plus a Bonus for 2018

movin'on conference 2017

Movin’On Conference by Michelin, previously the Michelin Challenge Bibendum, is an annual two day event full of talks, panels, workshops, masterclasses, labs and experiences all centred around shared mobility. As we prepare to head to Montreal for the 2018 Movin’On Conference, we are reviewing and summarizing for you here the minutes from last year’s epic event.

Movin’On Conference 2017 Highlights

movin'on conference 2017

The theme of 2017 was in moving from “Ambition to Action” and focused on collaboration and bringing leaders together to make sure that the future of mobility is better and more sustainable.

In order to create change, Michelin’s CEO Jean-Dominique Senard knows that setting ambitious objectives to transform mobility to sustainability is absolutely critical. This is exactly the reason for Movin’On Conference’s existence, which previously called Michelin Challenge Bibendum. They have held 13 events in the past 20 years, rallying stakeholders, partners, and governments to listen to the words and insights of academics and the public and insist upon change.
Last year, the challenge was rebranded to Movin’On Conference and was co-organized by C2 with the help of 108 partners with a common goal in mind: ambition to action, as put frankly in Jean-Dominique Senard’s opening speech:
“I would like all of you to bring together your ambitions, optimism and innovation—that’s the only way we can succeed. You can count on Michelin to play its role and part, but I rely on you so we can do it together.”

The Mobility Challenge

The facts remain: it is estimated that by 2030, our cities will have twice as many vehicles on their roads and 70% of the entire human population will live in city centres. Where we stand today, mobility accounts for 25% of our total, global greenhouse gas emissions and it is to blame for 1.25 millions deaths worldwide each year. A simple math calculation suggests these numbers will double (or more) by 2030 as well.
The challenge: While mobility is an indispensable and necessary part of life that is changing at an overwhelming rate for the better, the challenge is to meet the United Nations Framework Convention on Climate Change to adopt a net zero emissions target by 2050.
sharon lewinson

Components of Movin’On Conference 2017

The Movin’On Conference is much more than your typical speaker and booth arrangement: these gatherings are truly unique and built to create and inspire action, being sure to lay the groundwork necessary to result in post-conference change. Movin’On Conference 2017 involved over 5 thousand hours of collaboration from participants, which was spread across the following:

  • Participants: 4,000 participants from 31 countries around the world
  • Partners: 108 partners including 3 universities, 4 governments, and 6 research institutes
  • Speakers: 79 speakers from various backgrounds
  • Startups: 40 change-oriented startups
  • Innovative Vehicles: 21 innovative vehicles in the Ride & Drive
  • Workshops and Masterclasses: 49
  • Labs: 5
  • Braindates: 578

Words from Patrick Oliva, Co-Founder, Paris Process for Mobility and Climate

Mr. Oliva, Co-Founder of Paris Process for Mobility and Change, is a true trailblazer, collaborating with countries and companies ready to commit to change and transformation for the health and sustainability of our planet. He believes that “fast followers,” or allies that will quickly hop on the sustainability bandwagon quickly, will help push this movement forward significantly and pave the way for mass adoption. Mr. Oliva sent his message that this change is about more than just the climate, it’s about being a part of a new economy. He put the change simply, saying that:
“If we are committed to something, we will get it done.”

3 keys to a sustainable future

  1. The Paris Agreement: A unique opportunity to make up for our failure to act in the past 40 years following the 1970s
  2. Decarbonizing transportation: Relates to quality of life, clean air and blue skies, reducing pollution and associated health risks, equal access to transportation and ethical growth of our societies.
  3. Government and industry support: Market forces alone are not enough. We will need to provide incentives like mandated transparency and financial policies to frame the future of transportation.

8 Priorities for transforming transport by 2050

  1. Foster synergistic urban transformation to fundamentally change the way we move, especially within cities
  2. Implement a low-carbon energy supply strategy rooted in the energy sector, as we’ll need to replace traditional sources
  3. Design an improved modal system to create a flexible, efficient and seamless network of transit options.
  4. Defragment and shorten supply chains by reducing the physical distance between suppliers and end users.
  5. Transform work to accelerate individual commuting reduction with new structures like telecommuting.
  6. Develop tailored solutions for non-urban populations.
  7. Invest in adaptation to ensure that cities are ready to react to extreme weather conditions.
  8. Accelerate the development of behaviour-changing economic instruments that give tangible, objective value to carbon.

We are excited to be a part of Movin’On Conference 2018; will you be joining? Be sure to use discount code MOVMIMOVES for a special 50% off discount here. If you are looking to read the entire Minutes Package from Movin’On Conference 2017, contact us here.

Struggling with profitability of your shared mobility service? Get in touch