A Preview of movmi’s Scootershare Whitepaper

micromobility scootershare whitepaper

Micromobility is taking off across the world. With companies such as Bird, Lime and Spin receiving valuations in the billions, the scootersharing industry is getting noticed. While companies such as Bird, Lime and Spin may get the spotlight, there are important companies supporting them behind-the-scenes. movmi wanted to investigate the technology vendors that support these scootersharing operations and do a comparative analysis that is similar to our carsharing technology vendor comparison. For the full version of our whitepaper, please send your request here.

In movmi’s whitepaper, we review the challenges and opportunities facing the industry. We highlight challenges the industry faces such as the constant need to keep the scooters charged and the on-going challenge to prevent “scooter litter”. We also reveal opportunities in the scootershare industry. In particular, the scootershare industry holds great promise to be a positive transportation option for the environment as most scootershare operations are battery operated.

We also reviewed the top scootershare technology vendors: Omoove, ElectricFeel and fleetbird (now known as Wunder Fleet). These vendors serve primarily the European and North American market with their client portfolio including eCooltra (ElectricFeel), Mobility (Omoove) and emmy (fleetbird).

For our comparative analysis, we assessed each vendor based on 5 major criteria:

  • Member Management
  • Trip Management
  • Fleet Management
  • Billing & Invoicing
  • Pricing, Promotions & Discounts

The goal of this criteria is to evaluate aspects that touches every step of the member journey. However, this does not mean that we evaluated every feature that each technology vendor provides. For example, insurance telematics was not evaluated for this whitepaper’s edition. Due to the fast pace nature of the industry where these high-performing technology vendors are always improving their systems and introducing new features, the scoring that was made in Fall 2018 may not match with what is being offered by each vendor today. That said, we highlighted some of the best in class features each vendor provides such as ElectricFeel providing an exceptional, automated fleet management system. To learn more about the top-performing scootershare vendors, please email info@movmi.net

Related Reading


No MaaS. No Multimodality.

Previously, movmi looked at transportation plans from 20 municipalities across Europe and North America and found how MaaS can be designed and tailored to suit the needs of small and big municipalities. In an effort to make access to alternative mobility modes as easy, are MaaS platforms able to strike a balance between mobility service providers (MSPs) and end users? While changing behaviour cannot be achieved without a truly user-centric seamless approach, are business interests of MSPs being considered enough?

In this article we explain how MaaS:

1. Creates a reliable, seamless multimodal user experience.

2. Improves visibility for MSPs in a sea of options available to users.

3. Ultimately increases alternatives for the users and create a rewarding ecosystem for existing and new MSPs to offer the best of their services towards a multimodal future.

Read More »
electric carsharing whitepaper

Electric Carsharing Whitepaper, 2021

The EV industry is maturing at a fast rate to improve vehicle and charging technology. Conservative and overly restrictive policies only prove to hinder innovation. Policies that easily adapt to and foster innovation can help bridge the operational gaps that can ultimately make the mass transition to EVs more feasible. In this whitepaper, we take a deep dive into electric carsharing: user experience, electric vehicles policies, operational feasibility and charging infrastructure. We also analyse EV policies from 9 different cities and scan the top carsharing favoring cities worldwide to understand what has helped and what other factors need to be considered in order to truly electrify carsharing.

Read More »

Partner Spotlight: Interview with João Félix, Founder and CEO of Mobiag

This month, movmi’s Venkatesh Gopal chats with João Félix, Founder and CEO at Mobiag – a shared mobility technology pioneer powering free-floating, round-trip and station-based car-sharing, car rental, and scooter-sharing businesses around the globe. Their tools – the latest hardware for numerous vehicle models, customizable mobile apps for iOS and Android, and open SAAS with dynamic third party integrations – are robust and flexible, empowering businesses to implement their innovative business and operational models.

Read More »

Financial Fridays: Bringing Carsharing to Properties

For the fifth session of our Financial Fridays series this year, movmi is joined by Thomas Martin, Director of Business Development at SWTCH, Judith Häberli, Co-Founder and CEO at Urban Connect AG and Galina Russell, Senior Vice President at REEF. In this webinar, the panel discusses bringing carshare (especially EVs) to your property.

Read More »
5 climate change success stories

5 Climate Change Success Stories

Change does not usually happen overnight, especially within the transportation sector. Our vision of a sustainable transportation eco-system, significantly reducing GHG emissions and effectively turning the tide on climate change, just isn’t progressing as fast as we would like and this can be disheartening.

However, we have seen climate change success stories over the last few years, that have given us hope and the encouragement to continue working to reduce GHG emissions and to fight climate change.

Read More »

E-Learning Course “Shared Mobility 101”  AVAILABLE NOW!