Partner Spotlight: Trakk, ATOM and ioki
In our Partner Spotlight series, we wish to share what we have learnt so far about our partners and how they see their solutions solving today’s transportation challenges. This month we explore how some of the smarter shared mobility solutions out there (our partners) are able to make operations more efficient and financially viable for operators. We picked a multimodal mix for this month, from corporate shuttles and rides, to on-demand transit and AV ridehailing, to micromobility modes.
What’s Trakk? Where does it fit in the urban mobility space?
Trakk is a SaaS Mobility-Management and Reservation System for operators, property managers, TMAs, agencies and companies offering fixed-route or on-demand services. Examples include last-mile or campus shuttles, commute services, private services, vanpools, and paratransit and non-medical-emergency services. We enable our customers to offer a best-in-class, zero-friction rider experience on their services. For example, a rider can make a reservation, see the current vehicle location and board the vehicle contactlessly without having to download and install yet another app on their phone. Trakk also focuses on ease of use for the operator, who can configure a new route, including stops, geofences, live tracking, rider reservation/ticketing site and support ticketing in under ten minutes.
What value does Trakk bring to managing operations?
Trakk provides the essential real-time and historical data on operations and ridership, to answer such questions as where are our vehicles right now? Are they on time or delayed? How many riders board at each stop? How many reservations and wait-listed riders do we have for tomorrow’s run? What is our historical on-time performance for this service? How has our ridership grown over the past six months?
The financial value of Trakk comes from three areas: i) providing the operational and ridership data that enables service optimization, ii) making it easy for riders to use the services, and feel confident in their ride, and iii) enabling a range of business models to make the most of the budget, such as collecting fares from some or all riders, sharing services between clients, and easily switching between demand-responsive and fixed-route services as the ridership demand dictates.
How does it solve end-user & operator pain points in shared mobility?
The biggest issues in sharing of services – whether they are vanpools, last-mile or loop shuttles, commuter shuttles or even ferries – are the management of capacity, and the allocation of costs.
Trakk provides a solution for both. A specific number of seats on each vehicle can be allocated to riders from each participant. Trakk also provides real-time reporting on ridership, reservations and wait-listing so the operator can provide capacity as needed.
Trakk enables a range of models for sharing cost, including collecting fares from some or all riders, or reporting on ridership by participants for subsequent cost allocation or individual billing. Specific pain points for riders solved by Trakk include not having to download and install yet another app, and having clear, real-time information. Existing mobility services can integrate via the Trakk APIs for a seamless rider experience, such as that offered by our partners at Luum.
What’s ATOM Mobility? How does it differ from the other micromobility platforms out there?
ATOM Mobility provides an end-to-end white-label software that helps entrepreneurs, businesses, and cities to launch their own vehicle-sharing operations.
Operators will get:
- reliable rider apps, native for Android and IOS, with seamless UX
- a dashboard to manage the whole business and access to extensive data to optimize the operations
- And a service app for smarter ground operations
Atom mobility has customers operating in more than 70 cities worldwide with different vehicle types like scooters, bikes, mopeds, cars, forklifts, and even boats.
This type of flexibility allows local operators to provide an easily accessible multi-modal shared mobility solution and help their cities have greener and more sustainable transportation options at affordable rates.
What would you say is your clients’ favorite feature and/or what do they love about Atom?
We help operators launch their sharing platform in record fast time: 3-20 days. Our solution has a flexible pricing model that allows business owners and cities to launch and test pilots with a smaller number of vehicles, while also having the capability to scale their fleet to thousands of vehicles in a matter of days.
The software already integrates with all the major (and many smaller) hardware providers available on the market which allows a great deal of flexibility for combining the suitable fleet that would serve their local needs the best. Our large and ever-growing integration list also allows our customers to launch their fleets swiftly yet affordably.
Although most of our operators are based in the EU, we have customers using our software also in North and South America, Middle East, South Korea, and many other locations. Thanks to our wide coverage we have payment gateway integrations that cover pretty much every inch of the world allowing us to help our new and existing customers to claim new markets as fast as possible.
Micromobility operators need to adhere to a diverse set of regulations while operating across cities. How does Atom help them there?
ATOM’s software allows operators to effortlessly comply with any local regulations the city sees fit. Our easily customizable geofence zones, user instructions, and an MDS feed that provides a transparent view for the city into the operations and user behaviour, are all provided free of charge. Implementing changes to the zones and instructions as the new regulations roll out will be just a matter of a few clicks in the operator’s dashboard.
Together with our hardware and software partners, we are able to provide controlled solutions as needed. The city allows only docked operations? No problem, our software already integrates with multiple docking solutions. The city would like to get actionable insights on how to plan its micro-mobility infrastructure based on user behavior? No problem, all our customers will get access to our mobility insights partner Vianova that would help to provide just that and much more to the city.
In conclusion, ATOM Mobility has an (always growing) team of full-time developers working around the clock to keep offering the industry-leading white label sharing software, and an experienced client-facing team helping new and existing operators to start and grow their operations. ATOM Mobility provides software, industry know-how, and an access to our partner network of compatible hardware and software providers.
What’s ioki? What business models does the platform support?
ioki is a full-service provider for digital mobility and offers multimodal integration of new mobility forms for public transport authorities and (transport) companies in rural and urban mobility spaces – either for driver-based or autonomous transport. A prime example for the impact of our service in urban areas is ioki-Hamburg where we have mobilised industrial areas around the city and connected rural regions to the city through our platform for digital mobility. ioki offers all services from a single source: The range of services extends from mobility analyzes to the optimization and digitization of transport offers to their operational implementation together with strong partners in the mobility industry. The focus is on strengthening local public transport. By bridging the first and last mile, ioki increases the attractiveness of local public transport and closes gaps in the system – efficiently and deeply integrated into existing structures.
How do you support public transit or mobility operators in general? Can you share some key results?
Through our on-demand mobility service the efficiency and the utilization of excising services gets highly improved. Vehicles only start moving when they are really needed. In the best-case scenario, the introduction of a new demand-responsive transport is preceded by a mobility analysis, which determines the current utilisation of public transport and shows which adjustments need to be made in order to strengthen public transport in the long term. Either the number of passengers increases while the number of vehicles remains the same, or the number of passengers increases and the number of vehicles can even be reduced. And these are not the only benefits: operators have less manual work with their call-a-taxi services, reduced need for a call center, easier fleet management and additional comprehensive reporting available so there is no need for extra analysis. Rather than competing with public transport, we complement and strengthen it and thereby increasing the ridership. In our lighthouse project ioki Hamburg for example, over 25% of the passengers choose not to use their car as previously but an on-demand service in combination with public transport instead.
A lot’s been offered to transit in terms of digital solutions. How’s ioki different?
Our goal is always to strengthen public transport sustainably. This can also be seen in the fact that over 90% of our projects are deeply integrated into public transport. We don’t want to integrate a new, digital product simply for the sake of it. We always strive for close cooperation with PTA and PTO in order to accurately identify pain points and provide a solution for them. Also, the operation of all the vehicles is in the hands of the PT, we only provide the software to make public transport smarter. Because of this unique approach, we have already brought over 60 projects from PowerPoint presentations to the street across the whole Europe. Within the framework of the various projects, ioki have already worked with some of the largest PTO’s in Europe, such as DB Regio, SBB, Arriva UK, TMB, RMV and many more.