Rethinking the Management Framework for Passenger Transport Services


Recently, the Sengerio team has had the pleasure of meeting some of the leading transport and mobility innovators across North America and Europe. Our objective is to learn and understand what works in the passenger transport industry and what the limitations are. 

Once we are able to bring out the areas for improvement, we aim to improve management systems for carriers and buyers with Sengerio, the cloud-based software that provides a comprehensive suite of solutions tailored to the needs of passenger transportation companies. 

We found that the majority of buyers utilize a similar framework to organize their transport services, but it became apparent that this framework posed limitations for buyers and even their carriers. 

It is a framework that constrains the management to implement outdated means of communication to coordinate services with their chosen transport providers. Consequently, their typical management process is time-consuming, liable to errors, and negatively reflects on their passengers. For this reason, it’s time to rethink the management framework for passenger transport services.

In this article, we’ll paint a picture of the common framework and its limitations. Then, we’ll observe a different framework that aims to resolve the shortcomings of the previous model, including a case study that highlights its advantages. 

Rethinking the Management Framework for Passenger Transport Services


‘Trickle-down’ because the transportation service is initiated by the buyer that needs a service to be provided for. This information is then relayed to their chosen transport provider to carry out the service. 

After this step, the transport provider can take care of the rest by allocating the necessary resources and completing the service for the organization.

fuJajtxZuaX4GlLaTFDJGSUeipE7sWUsyZBBTDdeN6borEXjXTApdFhb0PCoL40qKrM82i n92E7l8LS 1R8cQPe81OL4E

A diagram of the commonly used ‘trickle-down’ framework.

This framework is advantageous in that buyers should only provide the essential criteria for the service so that the transport provider can formulate its outline. From here, the transport providers can manage the service independently from the organization, such as using their fleet and schedule management software, to perform the requested service.


Despite the advantages, this framework entails several limitations that reduce the efficiency in which transport services are managed between buyers and transport providers. From the perspective of the organizer that requires a transport service, many buyers communicate their service requests via outdated methods such as telephone, emails, and the popular Google Sheets. 

While these methods are legitimate depending on the organization’s size, they can severely limit the buyers wishing to expand their services.

For the buyers who are, or intend to, cooperate with many transport providers, using these manual methods of communication increases the total amount of time it takes to select the most suitable provider to cover a service, negotiate the terms of the service, and send over the service details. There’s a missing piece to the puzzle of a seamless management platform between buyers and transport providers. This gap doesn’t just limit buyers, it can slow down the operational side for transport providers too. Even if transport providers use their management software, it does not directly provide a communicative platform between them and the organization. As a consequence, the transport provider would communicate aspects of their activity (such as providing quotations or important operational information) with the same methods as the organization (i.e. Telephone, email).

In general, this framework is slow and time-consuming. It presents a minefield for errors and managing transportation services becomes increasingly more complicated the more services are requested.


Contrary to the previous framework, the concept of a unified, shared framework for buyers and transport providers permits every step of the management process to occur in one place. 

By introducing a shared platform, buyers and transport providers are able to create their own network of partners within the centralized platform. Thanks to this capability, many management processes that would normally be carried out manually using the previous framework would be replaced by a seamless, digital solution.

CkdoroD2PiOR4zNy9bZdspRTx5Wq8ypbNdQUEDL8Dd NXuinY3kEcqifEA9ke47IwMnFK6bpEod8eai4KL6fMEmRFPiAt1Pwzq2hlfKtOsTFKYur1XlVTFuVftEaRFWs jUSX g

A diagram of the unified framework.

Take quotations for example, where a buyer would typically have to contact several suppliers individually to understand who offers the most suitable price and resources. On top of being time-consuming, the process is a minefield for miscommunication and errors that can delay the booking process as a whole.

Or even for organizations that need to coordinate many providers by allocating the best resource to a given service, having them all in a single network would greatly facilitate this process. In areas of transportation where time is an essential factor, such as in evacuation and disaster relief scenarios, implementing such a system could be critical to providing efficient services.

In addition to establishing unique networks, buyers and transport providers can cooperate on services from when they’re initially booked to the point of completion. This means that if any modifications are required before the service date, the booking can be updated immediately so that both parties are mutually aware of the changes made. This unified framework essentially bridges any communicative gaps to open up a series of new possibilities to sharpen how passenger transportation services are managed.

From a bird’s-eye perspective, the unified framework puts buyers and carriers hand in hand to provide excellent services whilst being time-efficient and minimize communicative mishaps. Moreover, it provides the opportunity for both parties to digitize the aspects of their current management organization to create a more seamless system.


travel service provider that brokers transport services to a leading global tour company previously used the ‘trickle-down’ framework to organize their services.

B plmPfcdqh0n9y1QHYq5lMHfW6crH2RCNMyC2RCIcpzGdV1TTzHz5A1wTP0Dw6dTOTTILbdNX6nYj345ju20LDbvOu4UzW KKI1xRgGjmAkIJAQTv1 iP8w4YJW4ep97ciIE2hz

When it came to coach-tour location management, their system consisted of using a huge plastic board on the wall with tiny pieces of paper with all the tours that needed to be allocated. 

Once allocated, all this information had to be transferred onto an Excel sheet and then emailed to the relevant personnel. This meant hundreds of emails had to be sent each month to different transport providers. 

The General Manager of the Transport Department explained that “this was a minefield of mistakes of lost communication, not to mention all the time our team spent on doing this job. It was unthinkable that in this day and age, we still had to do all this manual work”.

To overcome this problem, the department adopted the unified framework and implemented Sengerio as the collaborative platform for their superior network of almost 200 suppliers and 1000 buses on the road.

Utilizing Sengerio’s dedicated transportation software allowed the department to organize their operations in one, unique place; no more plastic boards with pieces of paper or Excel sheets.

Their bus-tour operations are now created directly in the system so that the information can instantly be shared with partner transport providers. This has saved an enormous amount of time and optimized their allocation process.

Source: Sengerio Procure

Thanks to the shared platform, it is possible for the transport department to communicate with their suppliers via the direct messaging feature from within the booking of each service.

This automatization resulted in fewer emails sent per month and ultimately reduced the total amount of hours the team members needed to complete these tasks, meaning that they can focus more on the guests rather than spending more time unnecessarily on the administrative tasks.

The General Manager of the Transport Department added that “[The department’s] ultimate goal has been to create a one-stop-shop for all the communication with the bus companies and have all the information stored in one place. Overall I can say Sengerio greatly improved the efficacy and efficiency of our transport team.”

Request your demo today and optimize your management framework. Empower your passenger transportation company with Sengerio, the complete suite of software to run services​. 

Related Reading

EmpowerWISM 2022: Meet the 19 Applicants!

The EmpowerWISM panel of judges have begun the very hard task of choosing the top 5 finalists and winner from this years amazing group of applicants! In case you our new to the EmpoweWISM Pitch, here is a recap:

Our Empower Women in Shared Mobility Pitch is a program dedicated to encouraging and empowering women-led companies within the shared mobility industry. The winning mobility venture (as voted for by our panel of expert judges) will receive a 12 month mentoring package from movmi, a start-up booth at Autonomy Paris and return flights to Paris provided by INVERS.

e received 19 applications in total and wanted to share with you an overview of the entrants. Keep reading to find out the focus areas of each company, where they are located in the world and the women majority of each company!

Read More »
multimodal mobility Brazil

Global Mobility – Brazil: Mode Choice & Travel Behaviour

with native industry experts to give you an up-to-date look at what’s happening on the ground in each country. This month, we are back in Brazil with our partner Humberto Maciel, Founder of OPTAI. In episode two, the panel of experts take a look at how the pandemic affected travel behaviour and mode choice and the challenges public transportation authorities faced in Latin America.

Read More »

movmi’s 12 Top Moments of 2021

As 2021 draws to an end, as a team, we decided to take a look back over the last 12 months at everything we accomplished as a company. In this blog post we will be sharing our top moments of the year, including;

– The projects we’ve worked on
– The people we spoke to and collaborated with
– Our favourite movmi campaigns and initiatives

Read More »

EmpowerWISM 2022: Partners & Prizes

We have partnered with some truly exceptional companies to bring our EmpowerWISM Pitch to life this year including. They have supported us by promoting the Empower Women in Shared Mobility Pitch and by offering a few amazing prizes for the winner! Keep reading to find out what those prizes are.

Read More »

E-Learning Course “Shared Mobility 101”  AVAILABLE NOW!