Imagine a situation where BigCo is a major employer in an office park facing a colossal problem. They need to expand their space to accommodate hundreds of new staff, but Mid City has strict land-use policies. BigCo has to demonstrate how it will mitigate traffic congestion, GHG emissions, and parking in order to get approval for expansion. Kitchen posters and email campaigns aren’t enough. City staff suggested offering a shuttle service for all the corporations in the office park, even if the hundreds of other commuters aren’t BigCo employees.