Last week we wrote about trust and how your car sharing organization will benefit from instilling trust in your member base.
Today we’re going to talk about making decisions if trust is a core value of your organization.  You must consider both how much you’ll trust your members and how much effort you’ll spend on making them trust you.  Consider this smattering of prompts:
Technology costs:
Will your car share be a closed group?  That is to say:  is it only among a retirement village’s residents, or employees of the same large business campus?  If so, you could consider a lower-tech, lower-security, lower-cost option for your vehicles, perhaps just a lockbox and a GPS unit plugged into the OBD II port.  Your cost savings for in-car technology would be significant!
Operational costs:
Will you trust your members to tidy up after themselves?  If you spend the time and marketing effort to educate them about the meaning of sharing, you may be able to schedule formal car cleanings at wider intervals, thus spending money differently, perhaps even saving money.  What about refueling your fleet?  Will you want to ensure your members have lots of gas in the tank upon picking up a vehicle, or will you want to emphasize the convenience of leaving vehicles with a mere ¼ tank?  How will you pay for refuelings?  Secure fleet credit cards for member convenience?  Receipt reimbursements?  Fleet staff refuelings?  Knowing where you stand on member experience and trust will guide you to an easy decision in this realm.
Revenue sources:
Late-return fines are necessary.  They vary in range from $15 per hour late to a whopping $80+ per hour late.  When deciding upon these rates, look to establishing trust as your benchmark.  Are you concerned late returns will cause inconvenienced members to avoid using car share?  Do you want to discourage late returns and encourage time-padding?  Then by all means, use the hefty fines, BUT you must be willing to spend the time and energy to educate your members about your fines.  A surprise $40 fine that might bounce someone’s rent check will only erode trust.

Clearly, building and maintaining trust while running a profitable business is indeed a fine line to balance upon, but with exemplary communication and transparency, it IS possible.  We’ll touch on the relationship between Fleet and Member Services workers and how well-planned procedures can build trust even when reservations go awry.

Related Reading

subscription models


For the fourth session of our Financial Fridays series this year, movmi is joined by Ramu Nair, Head of Sales and Partnerships at INVERS, Sergio Acevedo, Director of Business Development at Launch Mobility and Kevin McLaughlin, CEO at Zygg e-bike Subscription. Over the last 18 months we have seen subscription as a business model gain a lot of traction across many modes and markets. In this webinar, the panel discusses what exactly makes this model so desirable to the user.

Read More »


This month, movmi’s Venkatesh Gopal chats with Alexander Gmelin from INVERS – the inventor of automated carsharing – an independent tech company dedicated solely to innovating for the shared mobility space. Their mission is to make the global use of shared vehicles more convenient and affordable than ownership, by empowering shared mobility operators worldwide with our technology.

Read More »


This is the first edition of movmi’s Partner Spotlight interview series. We truly believe that cultivating partnerships is the key to successful shared mobility. Today we have over 60 partners and this series will give you insights into the exceptional innovation happening across our network. This month, movmi’s Venkatesh Gopal chats with Eddie Inlow, the CEO of Shift Transit. Shift is an urban mobility operations company that manages more than 25,000 bikes, scooters, carsharing vehicles, and microtransit vans on a daily basis.

Read More »


We provide all our users with practical information for the scenarios above, from safely cutting a ride short to de-escalating an angry driver to worst-case scenarios of being taken to an off-grid location. Since space is so constrained in a moving vehicle, none of the solutions we offer are based on physical techniques. Instead, our solutions inform action plans that can be executed easily and immediately.

Read More »

E-Learning Courses Coming Soon.  Find out More