Who We Are

movmi is an award winning WBE Canada certified (Women Only Business Certification) boutique agency specialized in Shared Mobility Architecture: the design, planning and launch of new shared mobility services. Our work spans research, planning and the co-creation of new shared mobility services (MaaS, micromobility, microtransit and carsharing).

The electrification of transportation is well under way with governments subsidizing and incentivizing EV sales, creating charging infrastructure and promoting zero emission vehicles, which is great news for our emission and noise problems in cities. But we also need to shift from ownership to shared mobility if we want to tackle congestion, economic disparities and use our limited resources more efficiently.

Our team has extensive expertise in all aspects of Shared Mobility Architecture. With our involvement entire communities have shifted their travel behaviour in over 60 shared mobility projects worldwide. Our clients range from public agencies and municipalities, to Fortune500 companies as well as new mobility startups.

As a women-owned business we have made diversity, inclusion and a collaborative approach part of our DNA. We are an official signatory of the United Nation’s #weempower principles and have been fostering dialogues and programs around inclusion and diversity for years. Our team is gender, racially and experience diverse.

In 2020 we launched our first ever ‘Empower Women in Shared Mobility’ award. The program was created to promote female led mobility ventures with the winner receiving 12 months of mentoring from movmi as well as numerous networking and PR opportunities.

We have curated a community with more than 55 diverse shared mobility innovators. All of this allows us to provide our clients with studies, pilot programs and policy recommendations that are cutting-edge and inclusive from the start.

TED Talk

Our founder, Sandra Phillips, shares an alternative vision to the personal car for getting around. It’s focused on an ecosystem of public transit AND shared mobility where customers can choose the right mode of transportation for whatever trip they want to take. This will save GHG emission, save valuable urban space and individuals thousands of dollars every year.

movmi's Values


We leave a legacy of sustainable shared mobility services with a positive impact on the communities they serve.


We stay at the forefront of our industry through continuous learning which allows us to see change as an opportunity for innovation.


We listen to our clients with an open mind, we are honest in our assessments and we follow through on our commitments.


We work as one team, alongside our clients and their communities to reach the goal of shifting people out of their own personal cars.


Shared mobility is a behaviour change at its core. It takes patience and time to get there, we continue the advocacy work for shared mobility outside our client work.

Our Team

sandra profile

Sandra Phillips

Shared Mobility Architect, Founder and CEO

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Venkatesh Gopal

Partnership and Business Development Manager

anders profile

Anders Bergman

Data Engineer and UX Expert

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Antonio Loro

Urban Planner Associate

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Majid Khoury

Research Strategy Associate

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Aoife Rafferty

Social Media and Content Manager