The Playbook for Successful Modern Carpooling
How to Design, Launch and Sustain a High-Performing Carpool Program
Why do carpooling programs fail — and how do you make yours succeed?
Carpooling offers massive potential: reduce congestion by 20% if everyone pooled just one day a week, cut costs for participants, and slash emissions. So why hasn’t it taken off? A lack of uptake.
This playbook, developed in collaboration with Liftango and PayByPhone, explores the place of carpooling in modern society, its obvious and not-so-obvious benefits, and — most importantly — the correct way to successfully implement a carpool service that people actually use.
What's Inside?
This playbook covers:
- Why carpooling programs fail and the five factors that make them succeed
- The role of technology, incentives, parking, and gamification in driving adoption
- A real-world case study on successful carpool program implementation
- How to build a communication strategy that converts skeptics into regular carpoolers