RAA Carsharing

Adelaide, Australia

Client Type

Private automobile association





What We Did


  • Growth feasibility
  • Business case validation
  • Product-Market-Fit

Project Approach

Royal Automotive Association (RAA) is one of the longest standing automotive associations in Australia. RAA caters mainly to the South Australia region. Having partnered with Flexicar, a round trip carsharing service in the region, RAA wanted to understand the feasibility in other operating models for carsharing.

movmi was hired as an industry expert to evaluate their market approach, strategy and business model and advise on a way forward. We validated their financial model including market sizing and growth trajectory against our own project-based analyses and benchmarks. This also included looking at revenue opportunities and cost savings. movmi was also responsible to evaluate their future technology strategy.

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