movmi Academy: Shared Mobility Architecture 101


Have you ever wondered what a Shared Mobility Architect does? Are you planning to launch a new Shared Mobility service and wonder if you should work with a Shared Mobility Architect? Perhaps you’ve considered becoming a Shared Mobility Architect yourself?

movmi is about to launch movmi Academy’s first ever e-learning course: Shared Mobility Architecture 101, where you will: 

  • Learn how turn a shared mobility vision into a reality 
  • Receive best practices and lessons learnt from movmi’s own practice
  • Links to relevant case studies, examples and other resources from across the globe

Meet Your Instructor: Sandra Phillips, Founder & CEO, movmi

Sandra’s experience spans over 10 years. She has had the opportunity to work on a wide range of projects all over the world: micromobility projects such as e-bike share, the first e-moped share in NYC or an electric scooter share for seniors. Carshare projects such as BMW’s ReachNow in the US, the first carshare in the Middle East – ekar, an island carshare in Hawaii and even a feasibility study for an electric carshare in London. Sandra has also worked integrating new shared mobility technologies with public transit, eg. a microtransit pilot for an island community and a seamless shared mobility pilot in Vancouver integrating carshare, bikeshare and public transit all in one.

During this course, Sandra will break down the process of Shared Mobility Architecture that we follow at movmi to turn your shared mobility vision into a reality. Sandra will focus on the Iron Triangle of success: the users, operations and the regulatory framework and will share her learnings and experiences ‘from the trenches.’

Shared Mobility Architecture 101: Module Overview

  • Module 1: – The Building Blocks: Understand what Shared Mobility is and identify the key components of Shared Mobility Architecture and how you get from vision to a successful launch of a service.

“Shared mobility is the shared use of a vehicle, motorcycle, scooter, bicycle, or other travel mode. Shared mobility provides users with short-term access to one of these modes of travel as they are needed.” – Society of Automotive Engineers

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  • Module 2: The Iron Triangle of Shared Mobility: You will explore the three areas needed to launch and operate a successful shared mobility service:
  1. Users: Who are the people that will use your service? What are their current travel patterns? How are they currently not served? Why would they use your service (or their personal vehicle) over another?
  2. Operations: How your service operates is mostly driven by the vehicle you select and that choice has implications on how you provide a convenient, safe and reliable service to your users. Eg. Is there enough infrastructure available for an electric carshare? Does the climate allow your e-scooter share to operate all year around? Will hills impact your choice of vehicle and rebalancing efforts?
  3. Regulatory framework: Your service generally doesn’t operate in a regulatory void. There are tax implications (eg car rental taxes apply to carshare), there are rebate/incentives you might tap into, there municipal licenses or fees to access curb space and overarching transportation/land use plans give you a glimpse of what regulations might come in the future.

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Our design methodology is based on a set of 9 process lenses that are tied to the iron triangle we learnt about in Module 1. These 9 process lenses guide our work and help us build out a plan that doesn’t get blown over in real life. Module 3, 4 and 5 will dive deep into each of these 9 process lenses focusing on:

  • Module 3: Users, Use Cases & Community: You will learn how to develop a service that is centered around the users by understanding their mobility behaviours, challenges and needs.
  • Module 4: Operations Vehicles & Technology: You will learn how to create an operational setup that will support your vehicle choice but create a safe, reliable and convenient service for users.
  • Module 5 : Regulatory Framework: You will discover the aspects of the regulatory framework for shared mobility services and will understand their impact on users, your operations and finances.

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You will need about 3 hours total to watch the video tutorials and to review the background material. You will be able to watch them at your own pace. 

If you purchase the plus package you will receive an invite for the unique slack channel where you can submit your questions and schedule a one on one session with movmi’s team to review your project writeup. 

If you are interested in our course, head over to / and sign up to the mailing list.

The course will launch THIS WEEK, Thursday August 19th!

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E-Learning Course “Shared Mobility 101”  AVAILABLE NOW!