Online Course Series · Next cohort coming soon
- May Course Dates: 5th | 7th | 12th | 19th | 26th
- Session Times: 9:30am PST
Shared Mobility 360
Policy, Operations, and Behaviour Change
movmi’s Shared Mobility 360 Course is a fully online, expert-led program within the movmi Academy.
This synchronous virtual course allows participants from around the world to join live sessions featuring expert lectures, interactive group work, and a practical final assignment rooted in a real-world problem statement.
Designed for beginner to intermediate learners, Shared Mobility 360 covers the essentials of shared mobility adoption, including policy frameworks, project viability, member engagement, and financial feasibility. It’s an ideal fit for municipal planners, public agency staff working on new mobility initiatives, and newly onboarded team members at shared mobility operators or technology platforms.
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Key Takeaways for Participants
On completion of this course, participants will be able to…
Understand the current state of shared mobility evolution and the stakeholder priorities
Identify the different stakeholders involved in kicking off a shared mobility program
Interpret the local needs of your municipality or region for designing shared mobility
Understand the potential of behavioural insights in improving service adoption
Identify common pitfalls to avoid while designing a shared mobility program
Download the April 2025 Course Recap 👇
What our learners are saying
"The intersection of psychology and shared mobility"
This course really clicked for me. It made me think so much more deeply about reducing barriers, creating incentives, and understanding what the user actually wants and where they want it.
Shared Mobility 360"The MaaS landscape slide was eye-opening"
There was a slide mapping all the different MaaS providers and how they integrate with operators or stand alone. I was unaware of so many of them. Super useful for the work we do around technology in rural areas.
Shared Mobility 360"Convinced me this is going global"
My peak was learning about the levels of integration and the case studies - a really helpful way of identifying different options. It feels like we are on the cusp of a huge global revolution in this sector. As someone who works in the space, that was genuinely energizing.
Shared Mobility 360"The user journey breakdown changed how I think"
It showed just how many points along a user journey where a potential shared mobility user can be lost - whether that is motivational barriers before sign-up, or a bad experience at any touchpoint. I found that really interesting.
Shared Mobility 360"A really useful and powerful framing"
I really enjoyed the ecosystem approach - it brought together different perspectives on shared mobility systems in a way that felt cohesive and genuinely useful. The volume of models and real-world examples made everything so much more concrete.
Shared Mobility 360"We are on the cusp of something big"
It kind of feels like we are on the cusp of a huge global revolution in this sector. The course brought that into focus clearly - and I am convinced of it now in a way I was not before.
Shared Mobility 360"Every point where a user can be lost"
The course helped show just how many touchpoints along a user journey can cause someone to disengage - before sign-up, during onboarding, or from a bad experience at any point. Really interesting and directly applicable to my consulting work.
Shared Mobility 360"The breakout sessions were the highlight"
The small group setting and breakout sessions really helped me understand and retain the content. A really good workshop overall - and even people who already have a shared mobility system in their city can still benefit from it.
Shared Mobility 360"Acting as a real-world consultant"
Completing the assignment felt like acting as a real-world consultant. Brainstorming ways to bridge the gap between private profit-driven companies and public transit equity in Calgary was a great challenge. It was highly satisfying to bring together policy, operations, and human behaviour into one cohesive project that felt genuinely impactful.
Shared Mobility 360"A great brainstorming exercise"
It was a great brainstorming exercise. I got to learn a lot about the city's planning, operations and regulations in a way that felt genuinely practical and grounded.
Shared Mobility 360"Bridging the state level and the community"
Although I am a shared mobility planner, I work at the state level and do not connect closely to the work conducted in each community. So many of my responses are based on conversations I have had with city staff as they summarise the services. This course helped me see it from the ground up.
Shared Mobility 360"How to communicate these concepts to partners"
I found it really beneficial to think about the way that you organised the information - especially at this time when we are kicking off the statewide Shared Mobility Plan and thinking about how to communicate many of these concepts to partners who are both experts and completely unfamiliar with shared mobility.
Shared Mobility 360"The international perspective throughout"
I love the international perspective of the presenters you provided throughout this entire course. And this last breakout session, with a facilitator in each group capturing the information, was my favourite of all of them.
Shared Mobility 360"Open, welcoming, and never intimidating"
I love the way everything was so casual and open and welcoming — you don't feel like a moron when you're talking. And I really did like having someone in the breakout rooms helping us along, explaining things, and taking notes. There was also a really good mix of different backgrounds, which made the perspectives so much richer.
Shared Mobility 360"Superb programme, diverse range of topics"
A superb programme with a diverse range of activities and topics all centred around one central theme. Brilliant speakers, great discussions, and a really well-structured format. Great to be involved.
Masterclass"A great time, learned so much"
Was a great time - learned so much. Thanks to the whole movmi team for putting it together.
Masterclass"Brilliant speakers, great discussions"
Great to be involved. Brilliant speakers, genuinely engaging discussions, and a really good format throughout.
Masterclass"Great insight, lots of takeaways"
A great experience with lots of real insight. Well worth it for any professional working at the intersection of mobility and accessibility.
Masterclass"The TfL visit was very informative"
The TfL site visit was a highlight - a really informative look at how a major transit authority approaches shared mobility integration at scale.
Masterclass"Knowledgeable and experienced all round"
Even as a panelist rather than a student, the quality of the discussions and the depth of knowledge in the room was clear. A really strong group of practitioners.
Masterclass"The push to apply what I had learnt"
I really enjoyed the push towards applying what I had learnt through the final assignment. It brought the theory and case study learnings together and allowed me to think with my own work context in mind.
Masterclass"Strategic discussions relevant to my role"
The workshop was great! It allowed many strategic discussions relevant to my role and provided a bird's eye view of new mobility planning and execution.
Masterclass"A genuine two-way exchange"
What Canada is doing - what Modo is doing, what TransLink is doing - it is actually quite a high level. I learned things I had no idea about: TransLink's involvement well beyond public transport, Modo's growth and their work with EVs and new buildings. Real potential for further collaboration.
B.C. Study Tour"TDM policy done right"
It is important to understand how TDM policy is structured so it works long-term - for developers delivering the measures, for the people in those buildings, and for municipalities setting the policy. The tour showed what that looks like in practice.
B.C. Study Tour"Getting to know the industry in the wild"
Being out in front of real projects, sites, and infrastructure - and talking about what is actually working - is a completely different experience than any classroom or online setting. I came away having learned a lot and made real connections.
B.C. Study Tour"Insights we will bring back to our policies"
We got to hear from municipalities, operators, and developers all in the same tour. The perspectives on how B.C. operates its shared mobility ecosystem were genuinely eye-opening, and we are already thinking about how to apply these learnings to our own policy planning.
B.C. Study Tour"How to practically get it right"
We have similar examples in The Hague, but the shared mobility uptake is not always where we would like it. Seeing the TDM measures here and visiting Modo's housing projects with bicycle stalls showed me how to make these things work in practice.
B.C. Study Tour"Rural parallels, real ideas"
Limburg is a rural province with smaller cities - similar in some ways to parts of B.C. Seeing Vancouver, Victoria, and Whistler side by side was really valuable. The TDM measures were a genuine eye-opener and Modo's integration of shared cars into real developments gave us very concrete ideas to take home.
B.C. Study TourHow you will learn and be evaluated
- Global shared mobility expert-led presentations, group work and in-class discussions
- Pre-session reading materials to accelerate your learning and help engage during sessions
- Engaging quizzes
- Final assignment to apply the learnings and get evaluated by the instructors
- Access to session recordings and movmi Academy Slack channel to enable continued learning
This course is for you if you…
are focused on shared mobility and its adoption. The course is designed for municipal planners, public agency staff engaged in new mobility projects, shared mobility operators and technology platform providers. In addition, all professionals in the transportation space aiming to understand policy, project viability, member engagement and financial feasibility for shared mobility projects.
Learning Materials
Technical Requirements
Professional Dev. Requirements
All pre-read and in-session required course materials will be provided online.
You will need access to a laptop/computer with video and audio enabled during sessions.
All transportation professionals and relevant institution members may self-report for continuing education learning unit consideration.
August Session Programs