Achieving Your Multimodal Mode Share Goals
Multimodal modeshare needs active transportation, transit, and shared mobility options to sync up together. Most shared mobility stalls at the pilot. This masterclass is built to move it past that, into integrated, scalable multimodal infrastructure that allows people a viable alternative to different purpose trips.
- October 7-8 | 2026
- 1.5 Days
- 12 hours in-person sessions
- SFU Harbour Center, Downtown Vancouver Campus
Masterclass Trainers
Venkatesh Gopal
CEO | Electrification & Feasibility
Michael Glotz-Richter
Practice Lead | Planning, Policy & Regulations
Why Vancouver?
Program Snapshot
Structured as a three-module learning experience designed to balance depth, flexibility, and real-world application. The program includes three in-person modules delivered in Vancouver over 1.5 days in October to support reflection, application, and transfer to your local context.
Who's It For?
Transportation authorities (local and regional), shared mobility operators, transit agencies, city and regional planners, and mobility-tech teams working on integration. Tables are seated cross-functionally. yYou’ll work alongside the same mix of players you need to align with in the real world.
Guest Speakers
Module Overview
Each in-person module follows a consistent, hands-on structure:
Framing & lecture → Studio work → Guest insight → Applied wrap-up
Design the system, then build your own roadmap to launch.
- Map how mobility decisions work across city, operator, transit, developer, and tech — and where integration actually breaks
- How to reach a wider member base? Look at different modal use cases e.g. active transportation, transit and elements that are used by the dominant modeshare (private auto) users e.g. EV charging and parking.
- Get working on the integration layer – infrastructure and user experience
- Learn from real integration case studies across Europe and North America — the wins, and the ones that stalled
- Workshop: build your own version, prioritize ruthlessly, and land on an MVP roadmap
Get out of the room and see how it works on the sidewalk.
- Head into the field to see shared mobility integrated in the real world — downtown mobility hubs and residential buildings with built-in carshare
- Observe what makes a hub feel safe, inviting, and used — versus ignored
- See how wayfinding, approach, and first impressions shape whether people adopt
- Turn structured observation into evidence you’ll carry into Module 3
Activate your roadmap and move people, not just infrastructure.
- Learn communications best practices for growing multimodal adoption
- Work through a behaviour-change framework — why and how people adopt new habits
- Use it as the backbone for designing your own communications approach
- Align city, operator, and transit around a shared, adoption-targeted message
What you leave with
- A system map and feasibility read of your own context
- A prioritized MVP roadmap you can realistically launch
- A real-world feel for what good integration should look, feel, and work like
- An adoption-targeted communications strategy
- Your completed City-Region Mobility Plan — all three, assembled into one
Plus practical frameworks and decision tools, and access to an international peer network for ongoing collaboration.
What our learners are saying
"The intersection of psychology and shared mobility"
This course really clicked for me. It made me think so much more deeply about reducing barriers, creating incentives, and understanding what the user actually wants and where they want it.
Shared Mobility 360"The MaaS landscape slide was eye-opening"
There was a slide mapping all the different MaaS providers and how they integrate with operators or stand alone. I was unaware of so many of them. Super useful for the work we do around technology in rural areas.
Shared Mobility 360"Convinced me this is going global"
My peak was learning about the levels of integration and the case studies - a really helpful way of identifying different options. It feels like we are on the cusp of a huge global revolution in this sector. As someone who works in the space, that was genuinely energizing.
Shared Mobility 360"The user journey breakdown changed how I think"
It showed just how many points along a user journey where a potential shared mobility user can be lost - whether that is motivational barriers before sign-up, or a bad experience at any touchpoint. I found that really interesting.
Shared Mobility 360"A really useful and powerful framing"
I really enjoyed the ecosystem approach - it brought together different perspectives on shared mobility systems in a way that felt cohesive and genuinely useful. The volume of models and real-world examples made everything so much more concrete.
Shared Mobility 360"We are on the cusp of something big"
It kind of feels like we are on the cusp of a huge global revolution in this sector. The course brought that into focus clearly - and I am convinced of it now in a way I was not before.
Shared Mobility 360"Every point where a user can be lost"
The course helped show just how many touchpoints along a user journey can cause someone to disengage - before sign-up, during onboarding, or from a bad experience at any point. Really interesting and directly applicable to my consulting work.
Shared Mobility 360"The breakout sessions were the highlight"
The small group setting and breakout sessions really helped me understand and retain the content. A really good workshop overall - and even people who already have a shared mobility system in their city can still benefit from it.
Shared Mobility 360"The last session was my favourite"
When the instructor took notes and guided the group more actively - that was the session that stuck with me most. I enjoyed it all, honestly.
Shared Mobility 360"A great brainstorming exercise"
It was a great brainstorming exercise. I got to learn a lot about the city's planning, operations and regulations in a way that felt genuinely practical and grounded.
Shared Mobility 360"Bridging the state level and the community"
Although I am a shared mobility planner, I work at the state level and do not connect closely to the work conducted in each community. So many of my responses are based on conversations I have had with city staff as they summarise the services. This course helped me see it from the ground up.
Shared Mobility 360"How to communicate these concepts to partners"
I found it really beneficial to think about the way that you organised the information - especially at this time when we are kicking off the statewide Shared Mobility Plan and thinking about how to communicate many of these concepts to partners who are both experts and completely unfamiliar with shared mobility.
Shared Mobility 360"Superb programme, diverse range of topics"
A superb programme with a diverse range of activities and topics all centred around one central theme. Brilliant speakers, great discussions, and a really well-structured format. Great to be involved.
Masterclass"A great time, learned so much"
Was a great time - learned so much. Thanks to the whole movmi team for putting it together.
Masterclass"Brilliant speakers, great discussions"
Great to be involved. Brilliant speakers, genuinely engaging discussions, and a really good format throughout.
Masterclass"Great insight, lots of takeaways"
A great experience with lots of real insight. Well worth it for any professional working at the intersection of mobility and accessibility.
Masterclass"The TfL visit was very informative"
The TfL site visit was a highlight - a really informative look at how a major transit authority approaches shared mobility integration at scale.
Masterclass"Knowledgeable and experienced all round"
Even as a panelist rather than a student, the quality of the discussions and the depth of knowledge in the room was clear. A really strong group of practitioners.
Masterclass"The push to apply what I had learnt"
I really enjoyed the push towards applying what I had learnt through the final assignment. It brought the theory and case study learnings together and allowed me to think with my own work context in mind.
Masterclass"Strategic discussions relevant to my role"
The workshop was great! It allowed many strategic discussions relevant to my role and provided a bird's eye view of new mobility planning and execution.
Masterclass"A genuine two-way exchange"
What Canada is doing - what Modo is doing, what TransLink is doing - it is actually quite a high level. I learned things I had no idea about: TransLink's involvement well beyond public transport, Modo's growth and their work with EVs and new buildings. Real potential for further collaboration.
B.C. Study Tour"TDM policy done right"
It is important to understand how TDM policy is structured so it works long-term - for developers delivering the measures, for the people in those buildings, and for municipalities setting the policy. The tour showed what that looks like in practice.
B.C. Study Tour"Getting to know the industry in the wild"
Being out in front of real projects, sites, and infrastructure - and talking about what is actually working - is a completely different experience than any classroom or online setting. I came away having learned a lot and made real connections.
B.C. Study Tour"Insights we will bring back to our policies"
We got to hear from municipalities, operators, and developers all in the same tour. The perspectives on how B.C. operates its shared mobility ecosystem were genuinely eye-opening, and we are already thinking about how to apply these learnings to our own policy planning.
B.C. Study Tour"How to practically get it right"
We have similar examples in The Hague, but the shared mobility uptake is not always where we would like it. Seeing the TDM measures here and visiting Modo's housing projects with bicycle stalls showed me how to make these things work in practice.
B.C. Study Tour"Rural parallels, real ideas"
Limburg is a rural province with smaller cities - similar in some ways to parts of B.C. Seeing Vancouver, Victoria, and Whistler side by side was really valuable. The TDM measures were a genuine eye-opener and Modo's integration of shared cars into real developments gave us very concrete ideas to take home.
B.C. Study TourKey Takeaways for Participants
Expert Insights
You will be inspired by local experts who are at the forefront of urban mobility and gain invaluable knowledge from these seasoned operators and visionary city planners.
Hands-On Learning
You will engage in interactive group activities designed to provide practical experience. These sessions will allow you to apply theoretical concepts to real-world scenarios.
Networking Opportunities
You will build lasting connections with senior transportation professionals, operators, policymakers, and members of the London mobility group.
Theoretical Foundations
You will learn innovative strategies to reduce car ownership and promote sustainable urban planning.
Professional Development
Earn certification hours towards PMI, ECTP-CEU, and other recertifications, enhancing your credentials and career prospects.