Summary: Human Behaviour Changes Required To Improve Traffic Congestion

traffic congestion

We recently reviewed a new report from Conduent on traffic congestion as a worldwide issue. While new technological developments, new infrastructure and expanded mobility options are aiding in this issue, the biggest factor in improving urban travel actually relies upon a completely different factor: human behaviour.

driving with the negative effects of traffic congestion

The Customer Experience of Urban Travel Report is an extensive survey of mobility trends and preferences that’s conducted by Conduent, a leading provider of public transportation and mobility. After surveying 23 cities across 15 countries, Conduent found that, even though driving is the main mode of transportation that involves frequent delays due to traffic congestion:

  • Respondents around the globe chose ‘driving their own car’ over other modes of transport for reasons including: comfort (54%), ease of access (47%) and reliability (39%)
  • Respondents experiencing delays at least one day a week shared that delays cause them to miss out on time with their family and friends (61%) or arrive late for work (51%)

The emotion of Traffic Congestion Delays

Traffic congestion inevitably causes delays that can poorly impact one’s emotional state, as well as physical aspects of their lives such as business meetings or enjoyment of being with friends and family. Stress and frustration are both common emotions caused by delays on the road: 40% of respondents reported negative emotions of stressed or frustrated to describe their feelings about travel in their city 

However, despite this common negative experience with traffic delays, the respondents are still choosing to drive. Why? Because transportation decisions are influenced heavily by habits, convenience and personal preferences. This is where the habits of human behaviour require change.

The switch to multimodal transport systems

Respondents rated reliability of services and information as highly important for future travel. In addition, 70% of respondents said they would be encouraged to ride public transit more frequently if the journey time was faster. This means that persuading drivers to use a multimodal transport system requires more speed and reliability of services, education and information.

“Transportation is an inherently personal decision. People primarily focus on their individual situation, factoring in speed, comfort and cost when determining how they’d like to travel,” said Don Hubicki, executive vice president of public sector transportation at Conduent.

“Providing more choices in line with our personal situations is key to changing behavior. People’s preferred travel choices aren’t always best for their communities. It’s time to think beyond transportation silos and present alternative options to create a better, more seamless travel experience. Despite an over-reliance on cars, our survey shows more than half of respondents find the proposition of a multimodal experience appealing.”

Read the full report overview from Conduent here. Are you interested in learning more about human behaviour driving change in mobility and traffic congestion? Contact us.

Related Reading


No MaaS. No Multimodality.

Previously, movmi looked at transportation plans from 20 municipalities across Europe and North America and found how MaaS can be designed and tailored to suit the needs of small and big municipalities. In an effort to make access to alternative mobility modes as easy, are MaaS platforms able to strike a balance between mobility service providers (MSPs) and end users? While changing behaviour cannot be achieved without a truly user-centric seamless approach, are business interests of MSPs being considered enough?

In this article we explain how MaaS:

1. Creates a reliable, seamless multimodal user experience.

2. Improves visibility for MSPs in a sea of options available to users.

3. Ultimately increases alternatives for the users and create a rewarding ecosystem for existing and new MSPs to offer the best of their services towards a multimodal future.

Read More »
electric carsharing whitepaper

Electric Carsharing Whitepaper, 2021

The EV industry is maturing at a fast rate to improve vehicle and charging technology. Conservative and overly restrictive policies only prove to hinder innovation. Policies that easily adapt to and foster innovation can help bridge the operational gaps that can ultimately make the mass transition to EVs more feasible. In this whitepaper, we take a deep dive into electric carsharing: user experience, electric vehicles policies, operational feasibility and charging infrastructure. We also analyse EV policies from 9 different cities and scan the top carsharing favoring cities worldwide to understand what has helped and what other factors need to be considered in order to truly electrify carsharing.

Read More »

Partner Spotlight: Interview with João Félix, Founder and CEO of Mobiag

This month, movmi’s Venkatesh Gopal chats with João Félix, Founder and CEO at Mobiag – a shared mobility technology pioneer powering free-floating, round-trip and station-based car-sharing, car rental, and scooter-sharing businesses around the globe. Their tools – the latest hardware for numerous vehicle models, customizable mobile apps for iOS and Android, and open SAAS with dynamic third party integrations – are robust and flexible, empowering businesses to implement their innovative business and operational models.

Read More »

Financial Fridays: Bringing Carsharing to Properties

For the fifth session of our Financial Fridays series this year, movmi is joined by Thomas Martin, Director of Business Development at SWTCH, Judith Häberli, Co-Founder and CEO at Urban Connect AG and Galina Russell, Senior Vice President at REEF. In this webinar, the panel discusses bringing carshare (especially EVs) to your property.

Read More »
5 climate change success stories

5 Climate Change Success Stories

Change does not usually happen overnight, especially within the transportation sector. Our vision of a sustainable transportation eco-system, significantly reducing GHG emissions and effectively turning the tide on climate change, just isn’t progressing as fast as we would like and this can be disheartening.

However, we have seen climate change success stories over the last few years, that have given us hope and the encouragement to continue working to reduce GHG emissions and to fight climate change.

Read More »

E-Learning Course “Shared Mobility 101”  AVAILABLE NOW!