We are all aware that the sharing economy is one of the fastest growing business and technology trends of the last century. We have crowdfunding, co-working, house renting, ride sharing, car sharing and much more. Carpooling is one such shared business model. However, although carpooling offers many benefits to the individual user and on a larger organizational scale, it has not been as successful. Why? A lack of uptake.
In our latest playbook, we explore the place of carpooling in modern society, it’s obvious (and not so obvious) benefits and the correct way to successfully implement a carpool service. We collaborated with Liftango for their expertise in carpooling technology, PayByPhone for their experience with parking technology and we contributed our market research and shared mobility expertise to create a paper founded in research and real life examples. Keep reading for a sneak peak of what to expect in our latest playbook.
Without a doubt, breaking individual commuter habits is a massive challenge. However, whether you call it carpooling, co-riding, or ridesharing, sharing your commute with friends or colleagues will save you money, increase your well being and productivity and help the environment.
This is just the tip of the ice berg. In our latest carpooling playbook, we discuss in detail how much money you could save on an individual and organizational level, the stats on how carpooling decreases both congestion and carbon emissions and how it increases daily levels of productivity.
Carpooling can be difficult to implement but it doesn’t have to be a impossible. However, you have to get a few things right: the technology, a carpooling strategy (that includes incentives) and a proper communication strategy.
Using reliable, safe, easy to use technology that will dynamically match drivers with riders within communities or organizations is essential to the success of your carpool scheme. Once the technology is in place, it is imperative that you create a carpooling strategy that will allow you to generate new users and to keep existing ones. To do this, it is important that you create incentives and clear communication strategy that will educate potential (and current) users on the benefits of carpooling.
In our latest playbook, using a case study and a real world example, we examine the major themes required for successful implementation of a carpool scheme and just how exactly you can encourage users to get on board.
Topics we explore include:
This playbook will show how your organization can enjoy these benefits by explaining how to make carpooling a success from the start. But – it’s not as easy as just providing the service and the tech to back it up. Changing commuters existing habits requires strong incentives, motivators and the collaboration between technology providers and employers.
Get your copy of our latest playbook today and let us help you solve these issues and more!