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Tag: Behaviour Change
movmi News

11 Years of Shared Mobility: Lessons from the movmi Team

In 2013, movmi was founded with a simple but ambitious vision: to make shared mobility a core part of how cities move. Eleven years later, that vision has taken us across continents, into dozens of projects, and through countless collaborations with operators, cities, and communities.

Along the way, our team has learned lessons, big and small, about what it takes to create sustainable, people-centred transportation systems. To mark movmi’s 11-year milestone, we asked our team members to share their biggest insights. Here’s what they had to say:

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September 25, 2025 No Comments
Industry Insights

Necture Podcast: Conversation Journeys – ‘Shared Mobility has Matured’

movmi’s Venkatesh Gopal was invited to join a conversation about the evolution of shared micromobility — alongside Julie White from the North Carolina Department of Transportation and Darius Mason from the City of Detroit. Hosted by Scott Shepard on The CitiesFirst Podcast, the discussion explored how shared micromobility, including scooters and e-bikes, has grown from an experimental trend into a critical part of urban transportation systems. While some cities embraced this shift quickly, others faced early resistance, confusion, or chaos. Together, the panel shared hard-earned lessons and their vision for the future of urban mobility.

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September 24, 2025 No Comments
Industry Insights

CitiesFirst Podcast: How Cities Are Reshaping the Future of Shared Micromobility

movmi’s Venkatesh Gopal was invited to join a conversation about the evolution of shared micromobility — alongside Julie White from the North Carolina Department of Transportation and Darius Mason from the City of Detroit. Hosted by Scott Shepard on The CitiesFirst Podcast, the discussion explored how shared micromobility, including scooters and e-bikes, has grown from an experimental trend into a critical part of urban transportation systems. While some cities embraced this shift quickly, others faced early resistance, confusion, or chaos. Together, the panel shared hard-earned lessons and their vision for the future of urban mobility.

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August 12, 2025 No Comments
Industry Insights

From Mindshift to Modeshift Ep 8: Workplaces as Catalysts for Sustainable Living

Discover how workplaces can become powerful catalysts for sustainable living in the latest Mindshift to Modeshift episode. We takj wutg OneEarth Living’s Dagmar Timmer to discuss the new Sustainable Living Action Pack and how combining behavioral insights with practical incentives can transform employee habits, workplace culture, and city mobility.

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July 30, 2025 No Comments
Micromobility

B.C. Active Transportation Summit 2025: Moving Further. Together.

The BC Active Transportation Summit is returning for 2025—and this time, we’re heading to the mountain town of Kimberley, BC.

Hosted by the British Columbia Cycling Coalition (BCCC) in partnership with movmi and the Planning Institute of British Columbia (PIBC), the summit will once again bring together planners, policymakers, advocates, and industry leaders to collaborate on the future of walking, cycling, and micromobility across the province. Set against the backdrop of a smaller community, the 2025 event offers a unique opportunity to discuss how active transportation can be advanced in a range of contexts—from rural to urban—and what it takes to create more connected, sustainable places for everyone.

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April 27, 2025 No Comments
Global Mobility

Earth Log Entry #0422: The Curious Case of the Idle Earth Vehicles

Zarnok-7 is an intergalactic observer with the Galactic Mobility Research Unit, specializing in planetary transportation systems and urban design. Reporting from far beyond Earth’s orbit, Zarnok offers a cosmic perspective on the quirks of car culture, sustainable mobility, and the future of human-centered cities. When not navigating asteroid belts, Zarnok collaborates with Earth-based allies like movmi and OneEarth Living to promote smarter, greener ways to move. Earth Log Entries appear annually around Earth Day—because the stars are watching.

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April 22, 2025 No Comments
Industry Insights

From Mindshift to Modeshift Ep 7: The Evolution of Micromobility

Micromobility is reshaping the way we navigate cities, challenging perceptions and influencing transportation choices. In a recent interview, Amir Hassanpour, a PhD candidate at The University of British Columbia, shared insights from his research on emerging modes of transportation, emphasizing how mindshift and modeshift interact to shape urban mobility. His research, conducted in partnership with TransLink, investigates the implications of micromobility adoption in Metro Vancouver and how cities can prepare for the growing presence of e-bikes, e-scooters, electric skateboards, and self-balancing unicycles.

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February 19, 2025 No Comments
how to electrify carshare in your city
Carsharing

Carsharing Association Webinar: How to Electrify Carsharing in your City

The electrification of carsharing is no longer just a forward-thinking experiment—it’s a key part of the future of urban mobility. In this webinar the panelists explored why electrification matters, successful case studies, and key policy recommendations for cities looking to integrate EV carsharing into their transportation ecosystem.

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February 13, 2025 No Comments
Public Transit

From Mindshift to Modeshift Ep 6: How Kolumbus Public Transit is Pioneering Sustainable Commutes

Buckle up, Earthlings, because this isn’t your typical shared mobility webinar! In the latest out-of-this-world episode of the “From Mindshift to Modeshift” series by movmi, our host, behavioral scientist Natalia Le Gal, is joined by two very unusual guests—Ecaps and Ytilibom, visitors from the Funky Planet Galaxy.

Yes, you read that right: actual space experts from outer space! Together, they explored the often bizarre ways humans use their urban spaces, poking fun at Earth’s obsession with cars and offering fresh perspectives on how reclaiming space can lead to healthier, happier communities. Expect laughs, unexpected insights, and a playful take on some serious issues as we dive into this cosmic conversation on rethinking urban mobility.

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January 28, 2025 No Comments
shared mobility

From Mindshift to Modeshift Ep 5: A Shared Mobility ‘Geek-Out’ with Dr. Stephanie Altemoeller

In a special holiday edition of the “Mindshift to Modeshift” series, Dr. Stephanie Altemoeller, PR specialist for INVERS, a German-based car-sharing technology company, sat down to discuss her experiences in shared mobility. From living car-free in Metro Vancouver for the last 5 months to exploring global best practices, Dr. Altemoeller provides her insights into the future of sustainable transit systems.

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December 30, 2024 No Comments
advocacy groups
Case Study

Sustainable Transport: The Pivotal Role of Local Initiatives and Advocacy Groups

From the Sunshine Coast to British Columbia’s bustling cities, grassroots initiatives are leading the charge toward a sustainable future. movmi has had the privilege of working with several such inspiring organizations, including the BC Cycling Coalition, TRAC, Island Pathways, Our Community Bikes and BEST Mobility. In this article we explore how these initiatives are helping to create a more sustainable future.

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November 26, 2024 No Comments
Global Mobility

From Mindshift to Modeshift Ep 4: What Outer Space Experts Think About Earth’s Car Problem

Buckle up, Earthlings, because this isn’t your typical shared mobility webinar! In the latest out-of-this-world episode of the “From Mindshift to Modeshift” series by movmi, our host, behavioral scientist Natalia Le Gal, is joined by two very unusual guests—Ecaps and Ytilibom, visitors from the Funky Planet Galaxy.

Yes, you read that right: actual space experts from outer space! Together, they explored the often bizarre ways humans use their urban spaces, poking fun at Earth’s obsession with cars and offering fresh perspectives on how reclaiming space can lead to healthier, happier communities. Expect laughs, unexpected insights, and a playful take on some serious issues as we dive into this cosmic conversation on rethinking urban mobility.

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October 7, 2024 No Comments
Global Mobility

From Mindshift to Modeshift Ep 3: Creating spaces that are human-centric and green mobility-friendly

In this latest episode, Natalia Le Gal, a behavioral scientist at movmi, and Lior Steinberg, an urban planner based in Rotterdam, engaged in a lively and insightful discussion on mobility behavior change and urban planning. Lior is a visionary whose work focuses on creating environments that are not only functional but also deeply human-centered.

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July 29, 2024 No Comments