
Zipcar Carsharing Case Study: From World Leader to UK Exit
Updated Zipcar case study: from founding to UK exit. Learn what London’s fragmented car club policy means for shared mobility operators and city planners.

Updated Zipcar case study: from founding to UK exit. Learn what London’s fragmented car club policy means for shared mobility operators and city planners.

Shared mobility business models give users short-term access to a vehicle (car, e-bike, e-scooter, moped) instead of owning one. The four core models are B2C (operator-owned fleet rented to consumers), B2B (corporate or developer fleets), P2P (peer-to-peer platforms like Turo), and public/private partnerships (city + operator services like bikeshare and MaaS apps). In 2026, the global shared mobility market sits in the USD 200–430 billion range depending on scope, and Mobility-as-a-Service plus autonomous ride-hail are the fastest-growing segments.

Think only big cities can deliver integrated, multimodal transportation systems? Think again. While urban centres wrestle with red tape and legacy infrastructure, small and mid-sized communities are quietly building the future of mobility — faster, cheaper, and with micromobility leading the charge. Here are 7 reasons why small towns could win the race toward connected, inclusive, and sustainable transportation.

Corporate shared mobility is when organizations offer shared transportation services, such as e-bike fleets, carshares, shuttle services, or micromobility credits, as part of their employee benefits or operations.
These services can be provided directly by the employer or through partnerships with shared mobility providers, including platforms offering Mobility-as-a-Service (MaaS) solutions. It is cost effective. Proven to be providing multifold returns compared to providing parking spaces to employees, parking passes.

The electrification of carsharing is no longer just a forward-thinking experiment—it’s a key part of the future of urban mobility. In this webinar the panelists explored why electrification matters, successful case studies, and key policy recommendations for cities looking to integrate EV carsharing into their transportation ecosystem.

Electric carsharing is transforming urban mobility, offering cleaner air, quieter streets, and affordable transportation. By reducing greenhouse gas emissions by up to 70% and replacing up to 13 private cars per shared EV, it’s reshaping cities like Oslo, Madrid, and Singapore. Discover how carsharing benefits users, fosters equity, and creates opportunities for operators, while addressing key challenges like charging infrastructure and policy support.

In this article, we will delve into the dynamics of shared mobility in Africa, exploring its various markets with relevant case studies and looking ahead to its promising future.

In 2019, we explored the shared mobility market in Spain and Portugal, examining the innovative services that were transforming urban transportation. Now that it’s 2023,

In this session the panel discuss how car rental and carshare operators can electrify their fleets and the benefits of doing so. Our panel of mobility experts include, Damon Aldrich, Director, Electric Vehicle and Infrastructure Strategy, Enterprise Holdings inc. and Nick DiPrima, Head of SaaS sales, North America at UFODRIVE.

The EV industry is maturing at a fast rate to improve vehicle and charging technology. Conservative and overly restrictive policies only prove to hinder innovation. Policies that easily adapt to and foster innovation can help bridge the operational gaps that can ultimately make the mass transition to EVs more feasible. In this whitepaper, we take a deep dive into electric carsharing: user experience, electric vehicles policies, operational feasibility and charging infrastructure. We also analyse EV policies from 9 different cities and scan the top carsharing favoring cities worldwide to understand what has helped and what other factors need to be considered in order to truly electrify carsharing.

Shared mobility refers to the behaviour of people sharing various modes of transportation (vehicle, bicycle, scooter or other modes) on an as-needed basis. The goal

With less than two weeks until the Empower Women in Shared Mobility 2021 virtual award ceremony – it’s time to announce the TOP 5 FINALISTS!

The judging of our applicants is now well underway for our EmpowerWISM 2021 Award! As you know we have been hosting the Women in Shared Mobility interview series for

2020. The year when a little tiny virus changed everything. The year when we all of a sudden stopped moving and became very still. 2020

As 2020 draws to an end, we decided to take a moment to look back at the most unexpected and unprecedented year that movmi (and

Over the last six months, in the wake of a global pandemic, Covid-19, our shared mobility ecosystem has changed dramatically. Initially, we saw ridership and

Goiânia is the capital and largest city of the Brazilian state of Goiás. With a population of 1.296 million it is the second-largest city in the Central-West Region and its metropolitan area is the 11th-largest in

This month on our shared mobility by region series, we are looking at the current offerings available in the shared mobility market of Poland. For

We are all aware that the sharing economy is one of the fastest growing business and technology trends of the last century. We have crowdfunding,

Between July 15th and September 15th this year we saw the first on-demand bus pilot, available to all residents, in action on Bowen Island, British

This month on our shared mobility by region series, we are looking at the current offerings available in the shared mobility India market. India is
This month on our shared mobility by region series, we take a look at the current offerings available in the German shared mobility market with

2018 and 2019 is full of merges, acquisitions and new players that enter the carsharing market. In fact, it seems that carsharing has gained some

This month on our shared mobility by region series, we are looking at the current offerings in the shared mobility market in France. Every year

This month on our shared mobility by region series, we will be delving into the shared mobility offerings of the United Kingdom and Ireland. There

This month on our shared mobility by region series, we are examining the mobility offerings of Spain and Portugal. Europe is internationally recognized for its

This month on our shared mobility by region series, we stay local and explore the shared mobility offerings in Canada. In 2016, the urban population

In last month’s blog post, our shared mobility by region series focused on the Middle East. This month we are diving into South and Latin American

Last month, our shared mobility by region series took us to South and Latin America. This time we take a look ‘down under,’ at the

In last month’s blog post, our shared mobility by region series focused on the Middle East. This month we are diving into South and Latin American